Memory Care Sales Director

Heritage Senior Living•Village of Pewaukee, WI

8d•Onsite

About The Position

Heritage Senior Living is seeking a relationship-driven sales and marketing professional to grow occupancy at Heritage Court Waukesha Senior Living in Pewaukee, Wisconsin. The role owns the community sales process and represents Heritage Senior Living locally, connecting older adults and families with senior living services. It reports to the Executive Director and partners with corporate Business Development, Marketing, and Communications teams. The position manages prospective residents from initial inquiry through tour, follow-up, deposit, and move-in; develops referral relationships and local outreach; coordinates marketing and lead-generating events; supports a welcoming community experience; and tracks sales activity and census performance. It also helps coach community team members on customer service and the sales process. This community-facing role requires flexibility, availability for two Saturdays per month, occasional evenings or additional hours, and local travel, including travel between Heritage Senior Living locations.

Requirements

Strong sales and closing skills, including willingness to ask for the business.
Proven networking and relationship-building abilities.
Excellent customer service and interpersonal skills.
Strong written and verbal communication skills.
Confident presentation and public-speaking abilities.
Ability to organize and manage multiple prospects, priorities, and deadlines.
Comfort using CRM systems and tracking measurable sales activity and results.
Valid driver’s license and appropriate automobile insurance as required.
Ability to perform essential job functions, with or without reasonable accommodation; regular and reliable attendance and ability to travel as required.

Nice To Haves

Bachelor’s degree from a four-year college or university.
2–5 years of sales and/or marketing experience.
Experience in senior living, assisted living, memory care, or healthcare is strongly preferred.

Responsibilities

Develop and execute sales and marketing strategies to drive community census.
Manage prospects from initial inquiry through tour, follow-up, deposit, and move-in; conduct tours and ask for the business.
Build and maintain a pipeline of prospective residents and referral sources, and follow up consistently with prospects and families.
Track calls, leads, appointments, tours, deposits, sales, and other activity in CRM/PCC systems; maintain accurate records and complete required reports.
Prepare for and help coordinate resident move-ins.
Build and strengthen relationships with healthcare professionals, referral partners, community organizations, and local professionals; identify new referral opportunities.
Educate community partners about Heritage Senior Living and its services, and represent the community at networking opportunities, professional organizations, and local events.
Develop strategies to increase referrals and generate qualified leads.
Partner with community leadership and corporate teams to implement sales and marketing plans.
Plan and coordinate events to increase awareness, generate leads, and strengthen the community’s reputation.
Ensure marketing materials and presentations align with Heritage branding; prepare tour routes and stage model rooms to create a positive first impression.
Support customer service and resident and family satisfaction; assist with marketing collateral, customer-focused events, and related budget management.
Establish, manage, and track sales and outreach goals; monitor census and sales performance.
Help educate and coach community team members on customer service, marketing, inquiries, and the sales process.
Collaborate with the Executive Director and other leaders to identify census growth opportunities.
Work two Saturdays per month, with flexibility in selecting the Saturdays; accommodate occasional evenings, special events, and additional hours as needed.
Travel within the local market and between Heritage Senior Living locations as required.