Membership Associate Presale NCO

24 Hour Fitness USA•Las Vegas, NV

About The Position

The Membership Associate helps build the founding membership base for new 24 Hour Fitness clubs during presale and supports guest and member engagement after opening. The role delivers sales and service by presenting membership, fitness, and retail offerings, communicating their value, and building relationships that support member acquisition and retention. During presale, the associate prospectively engages the community, develops corporate partnerships, conducts tours and consultations, supports launch events, tracks leads, and prepares members for the club opening. After opening, the associate continues sales and onboarding activities on the club floor, supports member retention, and contributes to a welcoming, well-maintained club experience. The position reports to the Sales and Service Manager, works closely with the General Manager, marketing, and the new club opening team, and has no direct reports. The role includes eligibility to participate in the company's Fitness Sales and Membership Sales Commission Plans.

Requirements

  • At least 12 months of retail or fitness sales experience.
  • In-depth knowledge and experience with sales practices and techniques.
  • General understanding of the fitness industry.
  • Ability to work with computers and operate a Point of Sale (POS) system.
  • Strong interpersonal communication and customer service skills.
  • Demonstrated ability to generate leads through outside sales, community outreach, and networking.
  • Comfort approaching new people and businesses face-to-face and closing sales.
  • Independent, self-starting approach and strong organizational skills.
  • Ability to work as part of a team.
  • High school diploma or GED.
  • CPR and AED certification from an approved organization, required within 60 days of employment.
  • Access to reliable transportation.
  • Ability to work in the club office and move about club floors and rooms.
  • Ability to communicate telephonically with members and use company computer systems for document preparation, data entry, and reading and interpreting reports.
  • Ability to work a varied schedule to support business needs; frequent extended workdays, weekends, and holidays may be required.
  • Ability to work in a loud environment and outdoors for extended periods, including walking between locations.

Nice To Haves

  • Bachelor's degree.
  • Knowledge of Membership System software.
  • Presale, new club opening, outside sales, or community/B2B sales experience.

Responsibilities

  • Build the club's founding membership base by selling individual and corporate memberships against individual and team presale goals.
  • Prospect in the community through local business visits, canvassing, pop-up events, networking, schools, and community organizations.
  • Develop corporate partnerships with nearby employers and HR teams.
  • Conduct in-person and virtual preview tours and consultations using company-provided materials.
  • Plan and support presale and launch events, including VIP previews, community workouts, sales events, and grand opening celebrations.
  • Communicate founding offers and presale promotions clearly and accurately.
  • Record leads, appointments, tours, and sales in the Lead Management System and report daily activity against goals.
  • Support grand opening readiness by onboarding presold members, scheduling first visits and orientations, and transitioning to the club sales floor.
  • Execute the Basecamp sales model, tour potential members, explain relevant facilities and offerings, and enroll guests using company sales techniques and procedures.
  • Ensure guests are registered through the digital kiosk and follow Membership Agreement Procedures when enrolling members and guests.
  • Onboard new members and assist with member retention activities.
  • Generate leads through community outreach, local promotions, corporate sales, member promotions, referrals, guest passes, and follow-up calls.
  • Set appointments, communicate marketing campaigns, manage and follow up on leads in the Lead Management System, and use a daily planner to organize selling activities.
  • Consistently meet or exceed personal and team sales and productivity goals.
  • Partner with Sales Leadership and the General Manager to provide a member-centric experience and strengthen member relationships and retention.
  • Greet and check in members, respond promptly to their needs, maintain first-name relationships, and connect them with appropriate company resources.
  • Engage members with personal training, group exercise classes, and 24GO digital content.
  • Help maintain a clean, friendly, well-maintained club and help new members become comfortable in the club.
  • Work off-site and outdoors at local businesses and community events during presale, including frequent local travel.

Benefits

  • Paid time off.
  • Medical coverage.
  • Dental coverage.
  • 401(k) with match for qualifying positions.
  • Free gym membership.
  • Discounts on products and personal training.
  • Access to Employee Resource Groups and community events.
  • Eligibility to participate in Fitness Sales and Membership Sales Commission Plans.
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