Member Marketing Consultant - GROWMARK, Inc. - Remote (IA)

GROWMARK, Inc.•Ames, IA

6d•$81,500 - $112,025•Remote

About The Position

The Member Marketing Consultant provides leadership to member and retail cooperatives in developing and executing enterprise marketing initiatives across multiple channels and platforms. The role aims to drive sales and build customer engagement and loyalty at the member and retail level, while ensuring the GROWMARK System’s marketing is creative, focused, branded, effective, and coordinated across divisions. The consultant works with member and retail leadership, field staff, Member Resources team members, and enterprise marketing leaders to plan local marketing and communication efforts, understand competitive and customer segments, develop marketing collateral, and coordinate campaigns. The role also provides direction to Marketing Assistants, advises GROWMARK business units on opportunities to align enterprise campaigns with cooperative needs, and develops member marketing programs that support sales.

Requirements

Normally requires a bachelor’s degree in business, marketing, or equivalent.
Five or more years of marketing-related work experience to demonstrate marketing knowledge.
Demonstrated business knowledge, collaboration, communication, customer focus, decision-making, and skill-development abilities.
Exceptional attention to detail, prioritization, and organizational skills, with the ability to manage multiple projects simultaneously in a fast-paced work environment.
Valid driver’s license and ability to travel independently and overnight when necessary.
Ability to obtain and maintain a valid passport.
Ability and willingness to participate in required training, including training on company policies and procedures and other position-related requirements.

Responsibilities

Collaborate with member and retail leadership, field staff, and Member Resources team members to plan local marketing and communication efforts aligned with measurable goals, GROWMARK divisions, and Enterprise Marketing objectives.
Research and understand the competitive landscape and define customer and target segments at regional and enterprise levels.
Oversee development and implementation of local marketing collateral and maintain brand integrity across product lines, advertising, and internal and external communications.
Provide leadership and direction to member and retail Marketing Assistants in local sales and marketing execution, with emphasis on digital marketing, engagement, and content creation or collaboration against measurable goals.
Manage campaigns and activities for member and retail salespeople when appropriate.
Advise sales and marketing leaders within GROWMARK business units on opportunities to align Enterprise Marketing campaigns and initiatives with member and retail cooperative needs.
Collaborate with Member Resources team members and enterprise marketing leadership to develop member marketing programs that support sales programs.
Develop a working knowledge of member and retail product lines, differentiators, and business goals, and use these insights to inform comprehensive marketing strategies that prioritize cross-selling and upselling.
Stay current on trends, best practices, and relevant information related to enterprise marketing, with an emphasis on digital marketing.
Communicate strategic recommendations and campaign insights clearly to all levels of leadership, tailoring messages for technical and non-technical audiences.
Ask questions to identify root causes, analyze problems, and provide holistic recommendations.
Encourage, support, and promote innovative practices, ideas, and technologies within the team.
Follow GROWMARK’s Code of Conduct and Corporate Compliance Program, and applicable Environmental Health and Safety, OSHA, and DOT policies and procedures.
Perform other duties as assigned.

Benefits

Fully funded pension
Medical insurance
Dental insurance
Vision insurance
Life insurance
Supplemental accident, critical illness, disability, hospital indemnity, and identity theft protection plans
Paid time off (PTO)
Paid holidays
Parental leave
401(k) with company matching
Free Employee Assistance Program (EAP)