Member Marketing Consultant - GROWMARK, Inc. - Remote (IA)

Growmark • Ames, IA

5d • Remote

About The Position

The Member Marketing Consultant provides leadership to member and retail cooperatives in developing and executing enterprise marketing initiatives across multiple channels and platforms. The role focuses on driving sales and building customer engagement and loyalty at the member and retail level, while ensuring the GROWMARK System’s marketing is creative, focused, branded, effective, and coordinated across divisions.

The consultant works with cooperative leaders, field staff, member resources, and enterprise marketing teams to plan and execute local and enterprise marketing programs. The position also manages campaigns, supports sales and marketing leaders, maintains brand integrity, and guides local marketing execution, with particular emphasis on digital marketing, engagement, and content creation. The position is remote in Iowa and may require independent and overnight travel.

Requirements

• Bachelor’s degree in business, marketing, or equivalent education and experience.
• At least 5 years of marketing-related work experience.
• Demonstrated business knowledge, collaboration, communication, customer focus, decision-making, and skill-development abilities.
• Exceptional attention to detail and strong prioritization and organizational skills.
• Ability to manage multiple projects simultaneously in a fast-paced work environment.
• Valid driver’s license and ability to travel independently, including overnight when necessary.
• Ability to obtain and maintain a valid passport.
• Ability and willingness to participate in required training, including training on company policies and procedures and position-related requirements.
• May be required to lift and move 21–50 pounds.
• May be required to work beyond normal business hours.
• Employment is contingent on applicable and legally permissible background, drug, motor vehicle, and/or reference checks.

Responsibilities

• Collaborate with member and retail leadership, field staff, and member resources team members to develop strategic local marketing and communications plans aligned with measurable goals and GROWMARK objectives.
• Research and understand the competitive landscape and define customer and target segments at regional and enterprise levels.
• Oversee the development and implementation of local marketing collateral supporting member and retail marketing strategies.
• Maintain the integrity of established brands across product lines, advertising, and internal and external communications.
• Provide leadership and direction to member and retail Marketing Assistants executing local sales and marketing activities, with an emphasis on digital marketing, engagement, and content creation.
• Manage campaigns and activities for member and retail salespeople when appropriate.
• Advise GROWMARK business-unit sales and marketing leaders on opportunities to align enterprise campaigns and initiatives with member and retail cooperative needs.
• Collaborate with Member Resources and enterprise marketing leadership to develop member marketing programs that support sales programs.
• Build working knowledge of member and retail product lines, differentiators, and business goals, and apply these insights to marketing strategies that prioritize cross-selling and upselling.
• Stay informed about current and emerging enterprise marketing trends and best practices, particularly in digital marketing.
• Communicate strategic recommendations and campaign insights clearly to leadership at all levels, adapting messages for technical and non-technical audiences.
• Analyze problems, identify root causes, and provide holistic recommendations.
• Encourage, support, and promote innovative practices, ideas, and technologies within the team.
• Follow GROWMARK’s Code of Conduct, Corporate Compliance Program, and applicable Environmental Health and Safety, OSHA, and DOT policies and procedures.
• Perform other duties as assigned.

Benefits

• Fully funded pension
• Medical insurance
• Dental insurance
• Vision insurance
• Life insurance
• Supplemental accident, critical illness, disability, hospital indemnity, and identity theft protection plans
• Paid time off
• Paid holidays
• Parental leave
• 401(k) plan with company matching
• Free Employee Assistance Program

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level