Medical Sales Rep

Lifecare Home Health Family•Fort Lauderdale, FL

About The Position

The Medical Sales Rep develops business partnerships that generate home health referral growth through effective sales contacts, calls, and presentations. The role represents the agency to physicians, facilities, discharge planners, and community agencies, and is responsible for the overall development and referral growth of an assigned territory. The position develops and evaluates territory plans, builds relationships with targeted referral sources, communicates information about agency products and services, and meets with patients and families to discuss home care needs. It also maintains customer and competitor information, documents sales activity and follow-up plans, supports community education and marketing efforts, and reports on referral sources and marketplace changes. The role collaborates with intake and patient care staff and uses agency and department-specific software to complete assignments.

Requirements

  • Bachelor’s degree in marketing or a related field, or equivalent professional experience.
  • At least two years of experience in home care sales or a related industry.
  • Proven record of achieving incremental growth in direct sales.
  • Proficiency with Microsoft programs for communications, presentations, database tracking and reporting, and spreadsheets.
  • Excellent oral communication skills.
  • Self-directed, with the ability to work with little supervision.
  • Reliable transportation and auto liability insurance.

Nice To Haves

  • Proficiency using a CRM solution.

Responsibilities

  • Develop the assigned territory and grow referrals from facilities, physicians, home care providers, and community agencies.
  • Develop, implement, and evaluate quarterly and annual territory plans to meet growth goals and carry out agreed-upon strategies.
  • Build business relationships with providers through effective sales calls and presentations to targeted referral sources.
  • Maintain professional and clinical knowledge of provider services and communicate information about new products, programs, and service delivery.
  • Meet with patients and families to discuss home care services, individual needs, concerns, and expectations.
  • Build relationships with intake and patient care resources staff to support effective communication with referral sources and internal stakeholders.
  • Maintain customer and competitor profiles, log daily call activity, and document follow-up plans with referral sources.
  • Serve as agency liaison to physicians, facility nurses, social workers, discharge planners, and community agencies, coordinating appropriate services for potential patients.
  • At the request of the Director of Business Development, participate in healthcare community education and marketing activities, including physician calls, lunch-and-learns, health fairs, a speaker’s bureau, and CEU programs.
  • Prepare monthly referral-source tracking reports and inform the agency about marketplace changes affecting providers and competitors.
  • Work cooperatively with colleagues, use individual skills to support teamwork, and give and accept constructive feedback.
  • Use current agency and department-specific software to complete assignments.
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