Medical Sales Rep

Complete Home Care•Fort Lauderdale, FL

About The Position

The Medical Sales Rep develops business partnerships to grow home health referrals through effective sales contacts, calls, and presentations. The role represents the agency to physicians, facilities, discharge planners, and community agencies and is responsible for developing the assigned territory and increasing its referrals. The position maintains provider relationships and professional knowledge of services, acts as a liaison between referral partners and the agency, and discusses home care services and patient needs with patients and families. It also coordinates with intake and patient care staff, tracks customer and competitor information and sales activity, supports community education and marketing efforts, and prepares monthly referral-source reports. The role requires teamwork, use of agency software, and reliable transportation with auto liability insurance.

Requirements

  • Bachelor’s degree in marketing or a related field, or equivalent professional experience.
  • At least two years of experience in home care sales or a related industry, with a proven record of achieving incremental growth in direct sales.
  • Proficiency with Microsoft programs for communications, presentations, database tracking and reporting, and spreadsheets.
  • Excellent oral communication skills.
  • Self-directed and able to work with little supervision.
  • Reliable transportation and auto liability insurance.

Nice To Haves

  • Proficiency using a CRM solution.

Responsibilities

  • Develop the assigned territory and grow referrals from facilities, physicians, home care providers, and community agencies.
  • Develop, implement, and evaluate quarterly and annual territory plans to meet growth goals and carry out agreed-upon strategies.
  • Make effective sales calls and presentations to targeted referral sources and build business relationships with providers.
  • Maintain professional and clinical knowledge of provider services.
  • Act as a liaison between referral partners and the agency, communicating information about new products, programs, and service delivery.
  • Meet with patients and families to discuss home care services, individual needs, and concerns, and manage expectations as needed.
  • Build relationships with the intake department and patient care resource staff to support effective communication with referral sources and internal stakeholders.
  • Maintain customer and competitor profiles, log daily call activity, and document follow-up plans with referral sources.
  • Serve as the agency liaison with physicians, facility nurses, social workers, discharge planners, and community agencies.
  • Work with community agencies to deliver appropriate services to potential patients.
  • As requested by the Director of Business Development, participate in marketing and healthcare-community education, including physician calls, lunch-and-learns, health fairs, a speaker’s bureau, and CEU programs.
  • Prepare monthly referral-source tracking reports and inform the agency about marketplace changes affecting providers and competitors.
  • Work cooperatively with colleagues, accept and provide constructive feedback, and use current agency and department software to complete assignments.
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