Home Health Marketer - Beaver County & Surrounding Areas

Concordia Visiting Nurses•Baden, PA

About The Position

The Medical Marketing Representative is responsible for increasing Concordia Visiting Nurses’ referral base within an appointed territory by promoting the Agency’s home health services to referral sources and the community. The role focuses primarily on sales and marketing, developing new referral sources, building relationships, and creating account-specific strategies to support service delivery and high-quality healthcare. The representative works with the Marketing Director and other Agency senior management to develop and implement account plans, conduct market research and impact analyses, and recommend strategic initiatives to maintain and improve the Agency’s market position. The role also involves customer education, account management, territory development, referral coordination, and maintaining accurate customer and sales information.

Requirements

Bachelor’s degree in healthcare or a related field.
Three to five years of healthcare marketing experience.
At least two years of marketing or sales experience directly related to the stated duties and responsibilities.
Reliable, independent means of transportation.
Valid driver’s license.
Current, valid personal automobile insurance coverage for the vehicle driven.

Nice To Haves

Prior home healthcare and/or rehabilitation experience.

Responsibilities

Increase the Agency’s referral base in an appointed territory by promoting Concordia Visiting Nurses services to physicians, social workers, case managers, assisted and independent living facilities, skilled nursing facilities, hospitals, clinics, adult day centers, and the community.
Develop new referral sources and strategies for acquiring relationships that support home health services in the marketplace.
Develop and implement approved account-specific strategic business plans, account targets, and service delivery models in coordination with the Marketing Director and Agency senior management.
Formulate and implement client-specific policies, procedures, and systems.
Direct ongoing research, analyze the impact of internal and external market forces, prepare findings reports, and recommend strategic initiatives to maintain and improve the Agency’s market position.
Achieve sales revenue goals by presenting the features and benefits of Concordia Visiting Nurses’ products and services.
Develop relationships with key decision-makers and industry key opinion leaders.
Use customer educational programs, pathways, physician portals, and Agency business and clinical data.
Prepare and conduct regular, timely business reviews with customers.
Communicate effectively with physicians and customers.
Capture required prospect information and maintain customer profile data.
Assist with collecting referral forms and other necessary patient data from physicians’ offices.
Enter sales call data into the designated customer relationship management (CRM) system.
Promote Concordia’s Continuum of Care message to physicians, administrators, and discharge planners.
Assist the Director with account management and territory development coordination.
Coordinate and participate in conventions, vendor fairs, and in-services.
Collaborate with other care settings to provide continuity of care.
Provide the Director with a monthly plan of action.
Maintain a professional image with staff and customers and prioritize areas of focus.
Maintain knowledge of home healthcare rules, regulations, and industry trends.
Maintain contact with referral sources to resolve issues that may arise.
Perform other duties as assigned.