Home Health Marketer - Beaver County & Surrounding Areas

Concordia Lutheran Ministries and Affiliates•Baden, PA

About The Position

Concordia Visiting Nurses is a Medicare-certified, state licensed, Medicaid approved home health agency operating in nine Western Pennsylvania counties. The agency provides skilled nursing, palliative care, and therapy services, with a focus on delivering care respectfully and compassionately to individual patients. The Medical Marketing Representative is responsible for increasing referrals in an assigned territory by selling and promoting Concordia Visiting Nurses’ services to referral sources and the community. The position focuses primarily on sales and marketing, developing referral relationships, implementing account and territory plans, and coordinating with the Marketing Director and other agency senior management to support high-quality healthcare services. The representative also researches market conditions, evaluates internal and external market forces, reports findings, and recommends initiatives to maintain and improve the agency’s market position.

Requirements

Bachelor’s degree in healthcare or a related field.
Three to five years of healthcare marketing experience.
At least two years of marketing or sales experience directly related to the stated duties and responsibilities.
Reliable, independent means of transportation.
Valid driver’s license.
A vehicle with current, valid personal automobile insurance coverage.

Nice To Haves

Prior home healthcare and/or rehabilitation experience.

Responsibilities

Increase the Agency’s referral base in an appointed territory by promoting its services to physicians, social workers, case managers, assisted and independent living facilities, skilled nursing facilities, hospitals, clinics, adult day centers, and the community.
Present features and benefits of Concordia Visiting Nurses’ products and services to physicians, patients, hospitals, and the community.
Develop new referral sources and relationships with key decision-makers and industry opinion leaders.
Develop strategies for acquiring relationships that support home health services in the marketplace.
Develop and implement approved account-specific strategic business plans, account targets, and service delivery models in coordination with the Marketing Director and senior management.
Formulate and implement client-specific policies, procedures, and systems.
Direct ongoing research activities, analyze the impact of internal and external market forces, prepare reports, and recommend strategic initiatives.
Use customer educational programs, pathways, and physician portals.
Use Agency business and clinical data.
Prepare and conduct regular and timely business reviews with customers.
Communicate effectively with physicians and customers.
Capture required prospect information and maintain customer profile data.
Assist in collecting referral forms and other necessary patient data from physicians’ offices.
Maintain sales call data in the designated customer relationship management (CRM) system.
Promote Concordia’s Continuum of Care message to physicians, administrators, and discharge planners.
Assist the Director with account management and territory development coordination.
Coordinate and participate in conventions, vendor fairs, and in-services.
Collaborate with other care settings to provide continuity of care.
Provide a monthly plan of action to the Director.
Maintain a professional image with staff and customers, prioritize areas of focus, and use excellent communication skills.
Maintain knowledge of home healthcare rules, regulations, and industry trends.
Maintain contact with referral sources to resolve issues that arise.
Perform other duties as assigned.