Media Reporting & Insights Analyst

Cisco•Research Triangle Park, NC

2d•$104,100 - $131,900

About The Position

Join Cisco's Marketing organization to help evaluate media campaign performance and identify opportunities to optimize marketing investments and outcomes. The role collaborates with global media planning leads, regional marketing teams, Cisco's global media agency, digital advertising specialists, product marketing teams, data engineers, and creative partners. Media programs cover the Americas (80%) and EMEA (20%). The analyst turns complex media performance data into insights that support digital marketing campaign and investment decisions across the full marketing funnel. Using SQL, Excel, and Tableau, the role extracts, cleans, analyzes, and visualizes data from advertising channels including paid search, social, programmatic, and content syndication. The analyst identifies trends, develops recommendations, communicates findings, and uses AI-powered tools to improve reporting efficiency, analysis, data quality, and automation.

Requirements

At least 5 years of professional experience in digital media analytics, marketing analytics, media planning, or marketing business intelligence.
Hands-on experience using SQL and Excel to query, manipulate, and analyze data for reporting and business insights.
Experience extracting, cleaning, transforming, and preparing datasets from multiple sources for analysis or reporting.
Experience designing, developing, and maintaining interactive dashboards or data visualizations using Tableau.
Experience analyzing digital advertising performance data in one or more channels, such as paid search, paid social, programmatic advertising, or content syndication.

Nice To Haves

Experience with cloud data platforms such as Snowflake, Google BigQuery, or Amazon Redshift, including building or maintaining data tables for reporting.
Experience with digital advertising measurement, tracking, and reporting platforms such as Google Campaign Manager 360 (CM360), IAS, or Adobe Experience Cloud.
Experience supporting media analytics or reporting for a global marketing organization, media agency, or multi-region advertising program.
Experience using Python, GitHub, or other scripting and version control tools for data preparation, workflow automation, or reporting.
Experience using generative AI tools to accelerate data analysis, automate reporting workflows, improve SQL development, or generate marketing performance insights.

Responsibilities

Analyze cross-channel and campaign-level media performance data to identify trends, measure effectiveness, and recommend ways to improve marketing outcomes.
Query databases using SQL, clean and organize datasets, and develop data tables for accurate reporting, dashboard development, and automation.
Design, build, and maintain Tableau dashboards that make complex media data accessible and actionable for marketing stakeholders.
Develop recurring performance reports and present findings that connect campaign results to marketing objectives and investment decisions.
Partner with global media agency teams, regional marketing stakeholders, and data engineers to support reporting needs, resolve data discrepancies, and improve data accuracy.
Use AI-powered tools and automation techniques to streamline analysis, improve reporting workflows, and accelerate insight generation.

Benefits

Medical, dental, and vision insurance
401(k) plan with a Cisco matching contribution
Paid parental leave
Short- and long-term disability coverage
Basic life insurance
Paid holidays and a floating holiday for non-exempt employees
Birthday day off, year-end holiday shutdown, and personal wellness days
Paid vacation or flexible vacation time off, depending on employee classification
Paid sick time
Additional paid time away may be requested for critical or emergency family issues
Optional paid volunteer days
Annual bonuses for eligible non-sales employees
Potential Cisco restricted stock unit grants