Media Reporting & Insights Analyst
About The Position
Join Cisco's Marketing organization, where media, data, and strategy come together to drive smarter marketing investments and measurable business outcomes. The team works with global media planning leads, regional marketing teams, and Cisco's global media agency of record to evaluate campaign performance and identify optimization opportunities. The analyst will collaborate with digital advertising specialists, product marketing teams, data engineers, and creative partners to support media programs across the Americas (80%) and EMEA (20%). Priority will be given to candidates currently living in the East and Central Regions of the U.S. The Media Reporting & Insights Analyst transforms complex media performance data into insights that help Cisco optimize digital marketing campaigns and investments across the marketing funnel. The role uses SQL, Excel, and Tableau to extract, clean, analyze, and visualize data from advertising channels including paid search, social, programmatic, and content syndication. Working with the global media agency and regional marketing stakeholders, the analyst identifies performance trends, develops actionable recommendations, and communicates findings to support data-driven decisions. The role also uses AI-powered tools to improve reporting efficiency, accelerate analysis, and support data quality and automation initiatives.
Requirements
- At least 5 years of professional experience in digital media analytics, marketing analytics, media planning, or marketing business intelligence.
- Hands-on experience using SQL and Excel to query, manipulate, and analyze data for reporting and business insights.
- Experience extracting, cleaning, transforming, and preparing datasets from multiple data sources for analysis or reporting.
- Experience designing, developing, and maintaining interactive dashboards or data visualizations using Tableau.
- Experience analyzing digital advertising performance data in one or more channels, such as paid search, paid social, programmatic advertising, or content syndication.
Nice To Haves
- Experience using cloud data platforms such as Snowflake, Google BigQuery, or Amazon Redshift, including building or maintaining data tables for reporting.
- Experience with digital advertising measurement, tracking, and reporting platforms such as Google Campaign Manager 360 (CM360), IAS, or Adobe Experience Cloud.
- Experience supporting media analytics or reporting for a global marketing organization, media agency, or multi-region advertising program.
- Experience using Python, GitHub, or other scripting and version control tools to support data preparation, workflow automation, or reporting processes.
- Experience leveraging generative AI tools to accelerate data analysis, automate reporting workflows, improve SQL development, or generate marketing performance insights.
Responsibilities
- Analyze cross-channel and campaign-level performance data to identify trends, measure effectiveness, and recommend ways to improve marketing outcomes.
- Query databases using SQL, clean and organize datasets, and develop data tables for accurate reporting, dashboard development, and automation.
- Design, build, and maintain Tableau dashboards that make complex media data accessible and actionable for marketing stakeholders.
- Develop recurring performance reports and present findings that connect campaign results to marketing objectives and investment decisions.
- Partner with global media agency teams, regional marketing stakeholders, and data engineers to support reporting needs, address data discrepancies, and improve data accuracy.
- Use AI-powered tools and automation techniques to streamline data analysis, improve reporting workflows, and accelerate insight generation.
Benefits
- Medical insurance
- Dental insurance
- Vision insurance
- 401(k) plan with Cisco matching contribution
- Paid parental leave
- Short- and long-term disability coverage
- Basic life insurance
- Paid holidays
- Floating holiday for non-exempt employees
- Paid day off for employee’s birthday
- Paid year-end holiday shutdown
- Paid personal wellness days
- Paid vacation or flexible vacation time off, depending on employee classification and eligibility
- Paid sick time
- Additional paid time away may be requested for critical or emergency family issues
- Optional paid volunteer days
- Annual bonuses for eligible non-sales employees
- Potential grants of Cisco restricted stock units, subject to eligibility and vesting conditions
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
