Media Relationship Specialist

Smith & Wesson Brands•Maryville, TN

5d•Onsite

About The Position

The Media Relationship Specialist is an in-office, non-remote role in Maryville, Tennessee. The position supports Gemtech media relations and brand initiatives by researching media and creator partners, maintaining outreach and partnership records, carrying out approved outreach, coordinating influencer collaborations and media samples, monitoring coverage, and compiling program reports. The role also coordinates participation in events and works with Digital and Creative to align coverage, content needs, and approved asset use. The position requires strong communications, research, organization, planning, and time-management skills. The specialist must be comfortable working independently with minimal supervision, managing workload and deadlines in a dynamic environment, and working around firearms. The work is primarily in a normal office environment, with possible exposure to manufacturing-floor conditions when in the facility.

Requirements

At least 2 years of hands-on experience.
Professional oral and written communications skills.
Effective interpersonal skills.
Critical thinking, conceptual, and research skills.
Ability to work under pressure and meet deadlines.
Ability to organize, prioritize, and manage work in a dynamic environment.
Experience working with all levels within an organization.
Ability to manage personal workload and work within tight timeframes.
Ability to work independently with minimal supervision.
Analytical aptitude and attention to detail.
Experience with targeted communications and advertising campaigns across various media platforms.
Ability to help facilitate press releases and briefings.
Ability to promote additional projects supporting new product launches.
Ability to use various media management software programs.
Strong time-management and planning skills.
Clear, enthusiastic communication and ability to articulate ideas.
Ability to work tactically and learn and grow into strategic work.
Motivation, flexibility, and a positive approach to problem-solving.
Must be comfortable around firearms.

Nice To Haves

Bachelor's degree in Marketing or Public Relations.

Responsibilities

Research and recommend relevant media outlets, writers, reviewers, influencers, and creators.
Maintain contact lists, outreach calendars, partnership records, and activity trackers.
Execute approved outreach supporting product announcements, reviews, interviews, and brand initiatives.
Prepare outreach materials, product information, briefing documents, and partnership communications for review.
Coordinate approved influencer collaborations, including briefs, timelines, deliverables, and follow-up.
Administer the media sample program and maintain accurate request, approval, inventory, shipment, and return records.
Coordinate sample movement with authorized internal teams under established company procedures.
Monitor coverage, creator content, brand mentions, and relevant industry conversations.
Check sponsored content against approved FTC disclosure guidance, document issues, and escalate questions to leadership or legal.
Compile reporting on earned coverage, influencer reach and engagement, share of voice, sentiment, and agreed-upon program objectives.
Coordinate media and creator participation in trade shows, range events, launches, and other activations.
Collaborate with Digital and Creative to coordinate coverage timing, content needs, and approved asset usage.