Media Planner / Analyst (Google)

The Media Planner will join Songfinch's Performance Marketing Team to help execute, report, and optimize paid social media campaigns. The ideal candidate will have 2-3 years of experience in paid media with large budgets, an emphasis on Google, and a strong understanding of UTMs, attribution, pixels, and other tracking tools. They will work closely with the Senior Marketing Specialist and the data team to build campaigns, direct creative, landing pages, and iterate on success. The Media Planner will be responsible for campaign setup and management on paid social media platforms, providing insight into targeting, creative or landing page tests that unlock performance, and forecasting monthly, quarterly, and annual sales, spend, and ROAS.

• Run Campaigns. You will be responsible for campaign setup and management on paid social media platforms.
• Report What Is And Isn’t Working. Provide insight into targeting, creative or landing page tests that unlock performance.
• Create Customer Journeys. Work cross functionally with the creative team to dream up new new ideas and landing pages that develop a personalized custom experience.
• Predict The Future. Forecast monthly, quarterly and annual sales, spend and ROAS.
• Be Accountable. Not only by executing the responsibilities above, but also by asking for help when you need it.

• 2-3 years of experience in paid media with large budgets, and an emphasis on Google.
• Strong understanding of UTMs, attribution, pixels and other tracking tools.
• Experience leveraging Amplitude, Segment, Google Analytics and social platforms to gather data.
• Experience with ambiguous analytical situations, making and evaluating assumptions and presenting findings to others.
• Excellent written, verbal and communication skills along with an understanding of how to tell a story through data.
• Ability to scale digital advertising and DTC performance marketing, and will live and breathe key analytics such as ROAs, CTR, CPC, CPA.
• Understanding of how to drive customer acquisition on platforms such as Meta, Google, TikTok, etc. with a focus on Customer Acquisition Cost (CAC) and Return on Ad Spend (ROAS).
• Ability to execute, report and optimize paid social media campaigns.
• Ability to own one or two specific paid media channels and execute campaigns, develop forecasts, and test for future implementation.
• Ability to work cross functionally with the creative team to dream up new ideas and landing pages that develop a personalized custom experience.
• Ability to forecast monthly, quarterly and annual sales, spend and ROAS.
• Accountability in executing responsibilities and asking for help when needed.