Media Coordinator

Advantage Sales & Marketing dba Advantage Solutions•Saint Louis, MO

About The Position

The AMP Media Coordinator works within the Integrated Media Planning team, supporting media planners and channel specialists across paid social, paid search, programmatic, and video. The role supports campaign billing, trafficking, ad serving, data analysis, reporting, media research, and the development of media plans and solutions that drive client business outcomes. It requires managing multiple projects and budgets, meeting tight deadlines, working effectively in a fast-paced environment, and being able to work autonomously at times. The position also involves executing and managing paid search, SEO, and/or media marketing programs; analyzing campaign performance; providing client business and marketing recommendations; and coordinating with internal teams, media partners, finance, and accounting. Work is performed primarily in an office environment and may include sitting for extended periods, using a computer, and lifting up to 10 pounds. Travel is not an essential duty; travel of up to 5% is indicated. Driving is listed as an essential duty or function. AMP Agency describes itself as a full-service integrated marketing agency with offices in Boston, New York, and Chicago. It focuses on creating consumer engagements across digital and physical brand experiences and states its commitment to diversity, equity, and inclusion. The posting also contains additional duties and qualifications attributed to a company described as a North American sales and marketing agency.

Requirements

Bachelor’s degree in Marketing or a related field; the additional minimum qualifications section accepts a bachelor’s degree or equivalent experience.
Two to four years of combined media experience, preferably in an agency environment.
In-depth understanding of search engine marketing and digital marketing.
Strong experience with Microsoft Excel.
Ability to create PowerPoint presentations and proficiency with Google Docs, Excel, and PowerPoint.
Ability to meet tight deadlines while managing multiple projects simultaneously.
Ability to perform under pressure in a fast-paced environment, both independently and as part of a team.
Strong organizational skills and attention to detail.
Clear, concise, and thorough written and verbal communication skills.
Demonstrated interest in emerging technologies and digital marketing.
Ability to anticipate issues and resolve them quickly.
Positive, can-do attitude toward assignments.
Ability to work productively and autonomously at times.

Nice To Haves

Knowledge of HTML and JavaScript.
Agency-environment experience.

Responsibilities

Work with the media planning team to develop strategies and plans for assigned clients.
Assist with trafficking campaign assets through Google Campaign Manager (CM360) and Prisma or Strata media management platforms.
Pull raw data from ad servers and other sources and compile client reporting for media planning and analytics teams.
Conduct competitive research using a variety of sources as directed.
Assist with media partner correspondence throughout the RFP process.
Manage implementation of programs and strategies to ensure timeframes and budgets are met.
Manage multiple budgets and forecasts for assigned client programs.
Facilitate billing reconciliation with the media team and finance department.
Enter insertion orders into the billing system and coordinate invoicing with accounting.
Provide administrative support to create and produce presentation materials.
Participate in brainstorm sessions, client meetings, and presentations.
Prepare campaign reports and work with media and channel teams to identify key performance insights.
Monitor client campaigns daily to ensure programs are running according to contract.
Gather verification materials, including screenshots, pre-logs, and viewability reports.
Execute media optimizations as directed by the team leader.
Keep internal financial dashboards up to date and meet key deadlines.
Drive execution of paid search, SEO, and/or media marketing programs to meet client needs.
Conduct paid search, SEO, and/or media competitive analyses, including keyword and bidding strategy, architecture review, content and bidding optimization, and offsite authority analysis.
Provide client business and marketing recommendations.
Analyze and present client results and reports to measure the value and impact of performance-based programs.
Perform other duties as assigned.