Media Campaign Manager

Response Media•Norcross, GA

About The Position

Response Media, one of North America’s leading digital media and relationship marketing agencies, is looking for a savvy Campaign Manager who can drive new levels of client success through their digital media and Ad Ops expertise. The qualified candidate will launch, execute, manage, report and optimize a wide variety of digital media campaigns. Through hands-on coordination with all resource teams internally and on the client side, this role will serve as the primary day-to-day manager of large scale digital media campaigns for our Fortune 1000 clients.

Requirements

2+ years of experience in digital media Ad Ops, preferably in an agency environment
Direct experience with Google Analytics, SEM, Paid Social, DCM (or similar ad serving platforms)
Ability to understand and media tracking reports, scorecards, and backend metrics.
Ability to prioritize and successfully manage multiple on-going projects and deadlines.
Ability to analyze and identify requirements and trends key to meeting campaign goals. Anticipate potential problems and identify alternative solutions.
Ability to organize thoughts in logical, clear and concise manner. High level of PowerPoint proficiency.
Strong mathematical and analytical abilities; proficiency in Microsoft Excel
Ability to quickly learn new systems and workflows.
BA/BS or higher (in Marketing/Advertising a plus)

Nice To Haves

Exceptionally well organized
Able to prioritize and multi-task
Self-motivated with leadership characteristics
Detail oriented
Strong sense of accountability
Data driven, curious and proactive
Work well independently as well as within a team environment

Responsibilities

Setup, manage, and optimize digital media campaigns encompassing Display, Co-Reg, Social, Search, Email, and other paid media channels.
Work with media, creative, and technology teams to attain necessary resources and assets to build and execute digital media campaigns.
Setup and traffic ads and tracking tags across ad serving platforms, media providers, client sites/ landing pages, and web services.
Verify and document appropriate creative units launched for campaigns.
Monitor and optimize campaign progress utilizing agency web services, site analytics, DCM, and campaign dashboards/reports.
Build and prepare weekly agenda, tracking, and forecast reports on campaign progress and optimizations.
Act as the liaison and maintain transparent communication between media vendors, the client, and agency teams.
Create and execute media Insertion Orders and Change Orders
Negotiate media pricing and program offers to meet clients’ needs as well as campaign objectives.
Assist with campaign wrap reports by contributing knowledge and insights.
Contribute ideas on how to improve the workplace, relevant trends and findings in the digital media industry, and/or ways to improve individual work quality/efficiency.
Perform monthly billing and invoice reconciliation. Update providers on their progress/pacing.