Campaign Manager

Southern Orthodontic Partners•Nashville, TN

just now

About The Position

Southern Orthodontic Partners is seeking a Campaign Manager to join their team and grow a portfolio of marketing campaigns. This role is responsible for building and optimizing campaigns throughout the year, focusing on value, audience, season, community, and referral in addition to price. The Campaign Manager will own each campaign from ideation to performance, directing specialists and managing timelines. While not controlling the overall marketing budget, they will be responsible for the performance of individual campaign budgets.

Requirements

5+ years in marketing
At least 2 years owning multi-channel campaigns end to end (ideation through reporting)
Demonstrated project management experience running concurrent, multi-stakeholder workstreams on deadline
Strong analytics and reporting skills, able to pull, interpret, and present performance data to a senior audience
Experience with paid social (Meta Ads), email marketing platforms, and landing-page/tracking setup (UTMs, call tracking)
Proven ability to write campaign briefs a team can execute against independently

Nice To Haves

Multi-location, franchise, healthcare, or DSO experience

Responsibilities

Own the campaign portfolio, working with the Sr. Director to shape the calendar and strategy with 10 campaigns per year.
Develop campaign strategy and channel mix, deciding on channels (Meta, email and SMS, location-based media, local and community marketing, events, direct mail) and how they work together.
Create clear, written campaign briefs including objective, audience, offer/angle, channels, budget, timeline, and KPIs.
Manage project timelines, sequence work, and dependencies across the specialist team and outside vendors.
Manage campaign budgets, including spend, pacing, and reallocation across channels.
Oversee campaign launches, ensuring assets are ready, tracking is live, practices are briefed, and channels are set.
Set KPIs, track performance against the conversion chain (spend to leads to exams to starts), and report on campaign results.
Manage the practice-facing rollout to ensure opted-in teams are informed about offers, timing, and inquiry handling.
Manage any outside partners required for a campaign, such as location-targeting platforms, print, events, or OOH.
Conduct retrospectives after each campaign to codify successes into reusable templates for future efficiency.