Campaign Manager

SCI Shared Resources•Whittier, CA

3d•Onsite

About The Position

Leads strategic campaign development programs to increase market share and conversion rates that ultimately increase lead generations, sales, and profitable revenue growth. Assesses market and recommends campaigns. Develops and project manages approved campaigns throughout life cycle. Develops, tracks, trends, and reports on Key Performance Indicators (KPI) to assess campaign effectiveness.

Requirements

Bachelor’s degree in Marketing, Communications, Funeral Sciences, or related discipline required.
At least four (4) years’ marketing or sales experience with progressively increasing responsibilities required.
At least two (2) years’ marketing or campaign experience with a demonstrable record of achieving KPIs.
Campaign experience may include direct mail, branding, grass roots events, seminars, affinity relationships, or similar.
Computer literate and proficient with MS Office, Word, Excel, and Power Point.
Understanding of market penetration, market demographics, campaign KPI analytics, and industry acumen.

Responsibilities

Assess the market demographic and industry constraints to propose appropriate Campaigns that will increase market share and profitable revenue growth.
Develop proposals including target audience, budget, implementation timeline, program duration, KPIs, and internal or vendor resources.
Ensure campaigns adhere to branding standards and regulatory compliance.
Present proposals to local, sales, and market management for review, input, and approval.
Collaborate with internal and external resources to implement Campaigns on time and within budget.
Obtain permits, insurance, products, literature, marketing materials, or similar to support campaigns.
Order and schedule delivery of marketing materials, products, or resources to ensure availability.
Develop power point and present Campaign to internal sales associates and management teams to ensure target audience, KPIs, and sales team expectations.
Forward campaign leads to sales management for further qualification and assessment.
Maintain and publish KPIs on ongoing Campaigns.
Develop and maintain a Campaign Playbook including Project Plan, KPIs, and lessons learned.
May observe sales team in order to identify areas to improve campaign execution.
Additional responsibilities as requested or assigned.