Integrated Campaign Manager

First Due

3d•Remote

About The Position

As an Integrated Campaign Manager, you will be responsible for orchestrating high-impact marketing campaigns, managing internal and external resources, and ensuring seamless execution across paid, earned, and owned media. You will work closely with internal teams, external agencies, and strategic partners to build, execute, and optimize campaigns that drive awareness, engagement, and conversion.

Requirements

3+ years of experience in integrated marketing, campaign management, or digital marketing, preferably within B2B SaaS or public sector technology.
Experience managing external marketing partners, including paid media agencies, social media vendors, and content syndication platforms.
Strong project management skills, with the ability to oversee multiple campaigns simultaneously and drive execution across teams.
Expertise in content strategy development, ensuring alignment with brand messaging and business objectives.
Experience with organic social media management, including platform best practices and audience engagement tactics.
Data-driven mindset, with the ability to analyze campaign performance and optimize strategies for maximum effectiveness.
Strong communication and stakeholder management skills, with the ability to align cross-functional teams around campaign goals.
Proficiency in digital marketing tools, including paid media platforms, social media management tools, and analytics dashboards.
All applicants must be authorized to work for any US employer in the United States.
Hiring is contingent upon candidates successfully passing a criminal background check.

Responsibilities

Coordinate Third-Party Partnerships: Manage relationships with external partners, including paid social media agencies, publication media, and review aggregation platforms, ensuring campaigns align with broader marketing objectives.
Project Manage Ongoing Initiatives: Oversee campaign execution timelines, workflows, and deliverables, ensuring smooth cross-functional collaboration and on-time delivery.
Develop & Drive Content Strategy: Build and execute a content strategy that aligns with ongoing campaigns, ensuring messaging consistency across all platforms.
Manage Organic Social Media Strategy: Maintain and nurture First Due’s organic social media presence, developing engaging content and driving audience growth.
Coordinate Internal Content Development: Work cross-functionally with Product Marketing, Sales Enablement, and Design teams to develop high-quality content assets for campaigns.
Analyze and Optimize Campaigns: Track campaign performance across channels, provide actionable insights, and refine strategies to maximize impact.