Campaign Manager

Service Corporation International•Whittier, CA

5d•$76,000 - $95,000•Onsite

About The Position

Leads strategic campaign development programs to increase market share and conversion rates that ultimately increase lead generations, sales, and profitable revenue growth. Assesses market and recommends campaigns. Develops and project manages approved campaigns throughout life cycle. Develops, tracks, trends, and reports on Key Performance Indicators (KPI) to assess campaign effectiveness.

Requirements

Bachelor’s degree in Marketing, Communications, Funeral Sciences, or related discipline required
At least four (4) years’ marketing or sales experience with progressively increasing responsibilities required.
At least two (2) years’ marketing or campaign experience with a demonstrable record of achieving KPIs.
Campaign experience may include direct mail, branding, grass roots events, seminars, affinity relationships, or similar.
Computer literate and proficient with MS Office, Word, Excel, and Power Point
Understanding of market penetration, market demographics, campaign KPI analytics, and industry acumen

Responsibilities

Assesses the market demographic and industry constraints to propose appropriate Campaigns that will increase market share and profitable revenue growth.
Develops proposals including target audience, budget, implementation timeline, program duration, KPIs, and internal or vendor resources.
Leverages internal Marketing resources as appropriate.
Ensures campaigns adhere to branding standards and regulatory compliance.
Presents proposals to local, sales, and market management for review, input, and approval.
Revises proposal as appropriate to obtain approval.
Collaborates with internal and external resources to implement Campaigns on time and within budget.
Obtains permits, insurance, products, literature, marketing materials, or similar to support campaigns.
Orders and schedules delivery of marketing materials, products, or resources to ensure availability.
Develops power point and presents Campaign to internal sales associates and management teams to ensure target audience, KPIs, and sales team expectations.
Forwards campaign leads to sales management for further qualification and assessment.
Maintains and publishes KPIs on ongoing Campaigns
Develops and maintains a Campaign Playbook including Project Plan, KPIs, and lessons learned
May observe sales team in order to identify areas to improve campaign execution
Additional responsibilities as requested or assigned