Paid Media & Marketing Campaign Manager

Dominion Financial Services•Baltimore, MD

2d•$70,000 - $80,000

About The Position

The Paid Media & Marketing Campaign Manager is a member of the Dominion Financial Marketing Department responsible for planning, executing, and optimizing integrated campaigns across paid digital, email, direct mail, events, and affiliate channels. This role requires hands-on expertise in Meta Ads (including Special Ad Category compliance) and Google Ads, combined with strong cross-channel project management skills.

Requirements

3–5+ years of multi-channel marketing campaign management with direct budget and performance ownership.
Hands-on experience with Google Ads (Search, Display, and/or Performance Max).
Hands-on experience administering Meta Ads Manager, including Special Ad Category setup and compliance.
Comfortable adopting and integrating AI tools into day-to-day marketing workflows.
Strong analytical, project management, and communication skills.

Nice To Haves

Google Ads or Meta Blueprint certification.
Experience in financial services, mortgage, or other regulated industries.
Bachelor's degree in Marketing, Business, Communications, or equivalent experience.
Experience managing direct mail programs, affiliate campaigns, and event marketing support.
Experience with email marketing platforms.
Experience with AI tools is preferred, and a willingness to adopt AI-assisted work practices is expected for this role.

Responsibilities

Manage and optimize Google Ads (Search, Display, Performance Max) and Meta Ads (Facebook, Instagram) campaigns end-to-end.
Administer Meta Ads Manager with full knowledge of Special Ad Category requirements (housing, credit, employment), ensuring proper configuration, targeting, and compliance documentation.
Monitor daily KPIs (CTR, CPC, ROAS, CPL); adjust bids, audiences, and creatives to hit goals.
Leverage AI-powered platform features and tools to improve efficiency and creative testing.
Execute email campaigns, including segmentation, A/B testing, deployment, and reporting.
Oversee direct mail programs: vendor coordination, targeting, production timelines, and ROI tracking.
Manage affiliate partner relationships, sponsorships, creative assets, and performance reporting.
Coordinate marketing support for trade shows, webinars, and promotional events; develop pre- and post-event campaign plans.
Build/maintain performance dashboards and reports across all channels for Marketing leadership.
Manage campaign budgets, flag pacing issues, and collaborate with other teams to ensure needs are met.