Media Buyer (REMOTE)

Impact Brands

5d•Remote

About The Position

IMPACT BRANDS is seeking a remote Media Buyer to plan, launch, test, and optimize paid advertising campaigns across digital advertising platforms. The role takes ownership of testing new marketing funnels, identifying effective approaches, and preparing winning campaigns and funnels for handover to teams responsible for scaling. It involves researching audiences and targeting strategies, analyzing campaign performance, making data-driven optimizations, collaborating with creative and marketing teams, and documenting results and recommendations. The position is remote and the posting lists Vilnius, Lithuania, and other locations. Salary starts at €1,700 net per month, with flexibility to discuss a different salary based on skills and competencies.

Requirements

At least 2 years of hands-on experience in performance marketing or media buying.
Proven experience launching, testing, and optimizing paid advertising campaigns.
Good understanding of marketing funnels, audience targeting, conversion tracking, and attribution.
Strong analytical skills and ability to make data-driven decisions based on campaign performance.
Experience with A/B testing, creative testing, and identifying profitable advertising strategies.
Ability to work independently, manage multiple tests, and communicate findings clearly to other teams.
Proactive, results-oriented mindset and willingness to experiment and explore new approaches.
Fluent written and spoken English.

Nice To Haves

Experience with Meta Ads and/or Google Ads.
Experience managing advertising budgets of €5,000 or more per month.

Responsibilities

Plan, launch, test, and optimize paid advertising campaigns across digital advertising platforms.
Own the testing of new marketing funnels, identify successful approaches, and prepare them for handover to other teams for scaling.
Research new audiences, targeting strategies, and opportunities to improve campaign performance.
Develop and execute structured testing strategies for funnels, creatives, messaging, and campaign approaches.
Analyze CPA, ROAS, CTR, CPM, conversion rates, and other key performance metrics to evaluate campaign effectiveness.
Identify winning campaigns and funnels, optimize performance, and ensure a smooth handover to scaling teams.
Monitor campaign performance, troubleshoot issues, and make data-driven optimization decisions.
Collaborate with creative, content, and other marketing teams to develop and test advertising concepts.
Stay informed about digital advertising trends, platform updates, and emerging opportunities.
Document testing results, key learnings, and recommendations for continuous improvement.
Take on other assigned tasks as needed.