Media Buyer

Zulay Kitchen•Clearwater, FL

2d•Onsite

About The Position

Zulay Kitchen is a fast-growing e-commerce brand selling across Amazon, DTC, TikTok Shop, and other marketplaces. We’re looking for a Media Buyer to help grow our paid advertising efforts through data-driven campaign management, testing, and optimization. This role is ideal for someone who enjoys working with performance data, understands how paid media and creative work together, and is comfortable making informed decisions based on campaign results.

Requirements

2+ years of hands-on paid media or media buying experience
Strong experience managing campaigns through Meta Ads Manager
Experience managing and optimizing advertising budgets
Strong understanding of performance metrics including ROAS, CAC, CPA, CTR, CPM, CVR, and attribution
Strong analytical and problem-solving skills
Ability to interpret campaign data and make data-informed decisions
Understanding of the relationship between advertising creative and campaign performance
Strong attention to detail and organization
Ability to manage multiple campaigns and priorities
Clear written and verbal communication skills
Comfortable working in a fast-paced, growth-oriented environment
Willingness to test, learn, adapt, and continuously improve

Nice To Haves

Experience with e-commerce or DTC advertising preferred
TikTok Ads experience preferred
Google Ads experience is a plus

Responsibilities

Manage, launch, and optimize paid advertising campaigns across Meta
Monitor campaign performance, budgets, ROAS, CAC, CPA, CTR, CPC, CPM, and conversion rates
Scale campaigns and audiences that demonstrate strong performance
Identify opportunities to improve or reduce spend on underperforming campaigns
Develop and execute audience, creative, placement, messaging, and offer tests
Analyze campaign data and translate findings into actionable recommendations
Evaluate advertising creative and provide feedback on hooks, messaging, concepts, and performance
Manage daily and monthly advertising budgets
Identify opportunities to improve campaign efficiency and drive profitable growth
Monitor competitor advertising and relevant market trends
Prepare regular performance reports and communicate key insights to leadership
Stay current on changes and developments within paid media platforms
Test new strategies, audiences, creative approaches, and advertising opportunities
Contribute to the development of Zulay Kitchen's overall paid media strategy