Media Buyer/Planner
About The Position
DS+CO is seeking a Media Buyer/Planner to translate client marketing objectives into strategic media plans and execute them across digital and traditional channels. This role involves campaign setup, buying, optimization, billing, reporting, and vendor coordination. The successful candidate will collaborate with senior media staff, account teams, and analytics partners to ensure campaigns are accurate, efficient, and deliver measurable results. This position reports to the Associate Media Director. Local employees are required to work in the office on Tuesdays and Thursdays, with potential for additional in-office time based on business needs.
Requirements
- At least one year of media planning or buying experience.
- Strong analytical skills and the ability to turn campaign data into meaningful insights.
- Excellent organization and attention to detail.
- Ability to manage multiple campaigns, priorities and deadlines as requirements change.
- Strong written and verbal communication skills.
- Intermediate or advanced Microsoft Excel skills.
- Comfort learning and working within digital platforms, vendor systems and collaboration tools.
- Curiosity about evolving media practices, technology and appropriate applications of AI.
Nice To Haves
- Hands-on experience with paid search, paid social, programmatic, display or online video campaigns.
- Familiarity with Google Ads, Microsoft Advertising, Campaign Manager, Display & Video 360, Search Ads 360 or other ad-serving platforms.
- Experience with media billing, financial reconciliation or vendor negotiation.
- Experience contributing to client presentations or new business opportunities.
Responsibilities
- Develop media plans that align with client objectives, audiences and budgets, particularly for small to midsized campaigns.
- Build, traffic and quality check campaigns across paid search, social, display, programmatic, online video, traditional media and other channels.
- Monitor and optimize campaign performance, identifying opportunities to improve results.
- Manage buying, billing, documentation and financial reconciliation for assigned campaigns.
- Prepare performance reports that translate results into clear insights and recommendations.
- Support client and new business work through research, forecasting and strategic media recommendations.
- Coordinate with media vendors and negotiate placements and pricing to maximize client value.
- Recommend new channels, technologies and optimization opportunities to internal teams.
- Use approved AI and platform tools to improve efficiency, accuracy and insight while applying sound judgment to the work.
- Share knowledge and support the development of junior media team members.
Benefits
- Flexible hybrid work environment
- Comprehensive benefits to meet your needs
- Progressive PTO that allows you to take the time you need when you need it
- Professional development opportunities to keep you growing
- Diversity, equity, and inclusion learning and support for everyone
- Opportunities to create an impact in the communities we serve
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
Education Level
No Education Listed
