Media Buyer - Meta Ads (REMOTE)

Impact Brands

3d•Remote

About The Position

IMPACT BRANDS is a leading contributor to the health and wellness industry, with a journey from 5 to almost 400 colleagues and expansion to a diverse family of 7+ brands. They are dedicated to improving lives worldwide and embrace a remote work culture, valuing open-mindedness, high energy, and adaptability. They prioritize team member growth, offering advancement opportunities regardless of location. IMPACT BRANDS has positively impacted 3 million people globally and seeks a remote Media Buyer - Meta Ads to help impact billions together.

Requirements

2+ years of hands-on experience with Meta Ads
Proven track record of scaling campaigns profitably
Strong understanding of conversion tracking, pixels, and attribution
Data-driven mindset with strong analytical skills
Experience managing budgets of €5,000+/month preferred
Fluent English

Responsibilities

Understand the NHMD brand, its audience, positioning, and tone — and translate that into effective paid social campaigns
Plan, launch, and optimize Meta Ads campaigns across prospecting and retargeting
Conduct audience research and continuously test interests, lookalikes, broad targeting, and new audience opportunities
Analyze key performance metrics, including CPA, ROAS, CTR, CPM, and conversion rates
Develop creative testing strategies tailored to the NHMD brand — testing different hooks, angles, messages, visuals, and formats
Identify winning campaigns and scale them while maintaining profitability and brand consistency
Track and report performance using Meta Ads Manager and relevant analytics tools
Work closely with the creative and content team to turn performance insights into stronger, on-brand creative
Stay on top of Meta Ads trends and identify new opportunities that make sense for NHMD
Support other marketing initiatives and take on other assigned tasks as needed