Remote Senior Meta Media Buyer for Digital Marketing Agency

Limitless Agency

11h • $90,000 - $100,000 • Remote

About The Position

This is a ground-floor opportunity to build and own a paid media function from scratch. You'll take full ownership of Meta strategy, execution, testing, optimization, tracking, creative direction, funnels, and reporting — initially across the agency and two owned startup brands. For the core agency business, the primary objective is generating qualified opportunities and new SEO clients; the two startup brands will require hands-on campaign ownership and growth support. This role is built for a seasoned, self-sufficient operator — not someone who needs a detailed playbook handed to them. You'll diagnose problems independently, make recommendations, build the systems behind the function, and create a repeatable paid media engine. As the function proves itself, there's potential for the scope to expand into building and leading a paid media team.

Requirements

• Senior-level, hands-on experience managing Meta Ads, with deep expertise in lead generation and performance marketing
• Demonstrated experience managing meaningful ad spend, including $10K+ monthly budgets, with strong case studies and measurable performance results
• Experience managing multiple campaigns or accounts simultaneously and prioritizing work without sacrificing quality
• Advanced knowledge of campaign setup, testing, optimization, scaling, retargeting, audience strategy, and troubleshooting
• Hands-on experience with Meta Pixel and Conversions API, plus working knowledge of GA4 and Google Tag Manager
• Strong understanding of landing pages, lead funnels, conversion rate optimization, and full-funnel diagnosis
• Strong direct-response instincts across hooks, angles, offers, messaging, and creative testing
• Ability to operate independently, make decisions, and communicate recommendations clearly to leadership
• Strong work history and evidence of stability in prior roles or long-term client engagements
• Excellent written and verbal English communication skills
• Based in the United States

Nice To Haves

• GoHighLevel experience
• Experience generating leads for digital marketing agencies or other B2B service businesses
• Experience building a paid media function, creating SOPs/processes, or managing/training other media buyers
• Experience working in entrepreneurial, startup, or founder-led environments where speed and ownership matter
• Experience managing acquisition for multiple brands or business models

Responsibilities

• Own Meta Ads Manager strategy and execution across the agency and its owned brands
• Build, launch, test, optimize, scale, retarget, and troubleshoot lead-generation and conversion campaigns
• Manage both Instant Form and website/landing-page conversion campaigns
• Own audience strategy, campaign structure, budget allocation, testing cadence, and optimization decisions
• Monitor performance closely and make proactive changes without waiting for step-by-step direction
• Own or oversee Meta Pixel and Conversions API implementation and troubleshooting
• Use GA4 and Google Tag Manager to validate tracking and understand user behavior across the funnel
• Review and improve landing pages, lead funnels, forms, and conversion paths
• Diagnose whether performance issues originate in the ad, audience, offer, landing page, follow-up, or sales process
• Work within GoHighLevel to ensure lead flow, attribution, and follow-up systems support campaign performance
• Own the creative testing strategy across hooks, angles, offers, messaging, formats, and direct-response concepts
• Diagnose why creative is or isn't performing and translate data into the next testing hypothesis
• Provide clear direction and briefs to designers, copywriters, and video editors as needed
• Build a disciplined, repeatable testing process rather than relying on isolated winning ads
• Create SOPs for campaign setup, launches, optimization, scaling, tracking, QA, and troubleshooting
• Build reusable templates for campaigns, creative briefs, ad copy, testing plans, landing pages, and reporting
• Create launch and QA checklists that reduce execution errors and make the function repeatable
• Build clear reporting dashboards and communicate what the numbers mean and what should happen next
• Document cross-campaign learnings so successful strategies can be repeated across brands
• Help establish the operating system needed to eventually train or manage additional media buyers

Benefits

• Flexible schedule
• Competitive base pay of $90,000–$100,000 USD per year, with a defined path to progression based on performance and scope
• Build bonus of $5,000 for successfully completing the initial paid media buildout
• Quarterly performance bonus of up to $3,750 ($15,000/year potential)
• Client retention bonus tied to long-term client success
• High ownership and autonomy — build a paid media function from the ground up, with direct input into strategy and systems
• Direct access to the founder — reports directly to leadership with a high degree of trust and decision-making authority
• Career growth path — potential to expand scope and eventually build and lead a paid media team as the function grows

What This Job Offers

• Career Level: Senior
• Education Level: No Education Listed