Digital Media Buyer

Rise Collective

6d•Remote

About The Position

The Rise Collective is seeking a hands-on Digital Media Buyer to manage and optimize paid advertising campaigns across multiple Rise Collective brands. The primary focus of this role is Google Ads and Meta Ads, with a strong emphasis on Google Search. You will be responsible for the day-to-day management of paid media campaigns designed to drive demand and help our brands achieve revenue and lead generation goals. This role requires someone who is comfortable working directly inside advertising platforms, monitoring campaign performance, managing budgets, identifying opportunities, and making ongoing optimizations based on results. We are looking for someone who understands that successful paid media goes beyond clicks and impressions. Campaigns should ultimately contribute to measurable business outcomes.

Requirements

3-7 years of hands-on media buying experience required
Strong hands-on experience with Google Ads, particularly Google Search
Experience managing campaigns in Meta Ads Manager
Experience building, launching, managing, and optimizing paid media campaigns
Strong understanding of paid search, including keyword research, match types, negative keywords, bidding, and search-term optimization
Experience managing branded and non-branded search campaigns
Understanding of prospecting and retargeting strategies
Experience managing campaign budgets and monitoring budget pacing
Understanding of common paid media and conversion KPIs and how to use them to evaluate campaign performance
Working knowledge of conversion tracking and attribution
Experience using Google Analytics 4
Ability to analyze campaign performance and identify practical optimizations
Strong attention to detail and organizational skills
Ability to manage campaigns across multiple brands or accounts
Comfortable taking ownership of day-to-day campaign management and optimization

Nice To Haves

US-based candidates only

Responsibilities

Conducting keyword and search-term research
Building and maintaining Google Search campaigns
Managing branded and non-branded search campaigns
Writing and testing ad copy
Managing keyword match types and negative keywords
Reviewing search-term reports
Monitoring bids, budgets, and campaign pacing
Adjusting bidding and budgets based on performance
Monitoring campaign performance and key conversion metrics
Identifying underperforming keywords, ads, and campaigns
Testing opportunities to improve campaign performance
Supporting Performance Max and other Google campaign types where appropriate
Building and launching Meta campaigns
Managing prospecting and retargeting campaigns
Developing and maintaining campaign audiences
Monitoring campaign budgets and performance
Coordinating and testing ad creative and messaging
Reviewing performance across campaigns, ad sets, audiences, and ads
Identifying underperforming creative or targeting
Making ongoing optimizations based on results
Scaling campaigns that are performing efficiently
Manage campaigns toward established revenue, lead generation, acquisition, or conversion goals
Understand the primary business objective for each campaign
Track the KPIs established for the campaigns you manage
Monitor those KPIs to understand whether campaigns are meeting performance expectations
Adjust budgets and campaign activity based on performance and business needs
Identify opportunities to capture additional demand
Use performance data to determine where advertising dollars are working most effectively
Optimize campaigns toward the outcomes that matter to the business
Identify performance issues and recommend appropriate adjustments
Monitor campaign performance and budget pacing
Track established campaign KPIs
Identify underperforming campaigns, keywords, audiences, or ads
Make adjustments to bids, budgets, targeting, keywords, and creative
Reallocate spend based on campaign performance
Conduct ongoing campaign tests
Document meaningful campaign changes
Identify opportunities to improve conversion rates and acquisition costs
Look for opportunities to increase spend when campaigns are performing efficiently
Monitor campaign performance and ensure the data needed to evaluate performance is being captured accurately.
Confirm that campaigns and conversions are tracking correctly
Identify potential tracking issues
Work with internal or external resources when more technical implementation is needed.
Coordinate around revenue goals, lead generation targets, promotions, seasonal demand, landing pages, creative needs, and other factors that influence campaign performance.
Communicate campaign performance and identifying when adjustments may be needed to help achieve established goals.