Digital Media Buyer

Rise Collective • St. Petersburg, FL

6d • Remote

About The Position

The Rise Collective is seeking a hands-on Digital Media Buyer to manage and optimize paid advertising campaigns across multiple Rise Collective brands. The primary focus of this role is Google Ads and Meta Ads, with a strong emphasis on Google Search. You will be responsible for the day-to-day management of paid media campaigns designed to drive demand and help our brands achieve revenue and lead generation goals. This role requires someone who is comfortable working directly inside advertising platforms, monitoring campaign performance, managing budgets, identifying opportunities, and making ongoing optimizations based on results. We are looking for someone who understands that successful paid media goes beyond clicks and impressions. Campaigns should ultimately contribute to measurable business outcomes.

Requirements

• 3-7 years of hands-on media buying experience required
• Strong hands-on experience with Google Ads, particularly Google Search
• Experience managing campaigns in Meta Ads Manager
• Experience building, launching, managing, and optimizing paid media campaigns
• Strong understanding of paid search, including keyword research, match types, negative keywords, bidding, and search-term optimization
• Experience managing branded and non-branded search campaigns
• Understanding of prospecting and retargeting strategies
• Experience managing campaign budgets and monitoring budget pacing
• Understanding of common paid media and conversion KPIs and how to use them to evaluate campaign performance
• Working knowledge of conversion tracking and attribution
• Experience using Google Analytics 4
• Ability to analyze campaign performance and identify practical optimizations
• Strong attention to detail and organizational skills
• Ability to manage campaigns across multiple brands or accounts
• Comfortable taking ownership of day-to-day campaign management and optimization

Nice To Haves

• Ability to work flexible hours and/or extended hours as needed to accommodate client and project needs, as well as team members and projects in multiple time zones.

Responsibilities

• Conducting keyword and search-term research
• Building and maintaining Google Search campaigns
• Managing branded and non-branded search campaigns
• Writing and testing ad copy
• Managing keyword match types and negative keywords
• Reviewing search-term reports
• Monitoring bids, budgets, and campaign pacing
• Adjusting bidding and budgets based on performance
• Monitoring campaign performance and key conversion metrics
• Identifying underperforming keywords, ads, and campaigns
• Testing opportunities to improve campaign performance
• Supporting Performance Max and other Google campaign types where appropriate
• Building and launching Meta campaigns
• Managing prospecting and retargeting campaigns
• Developing and maintaining campaign audiences
• Monitoring campaign budgets and performance
• Coordinating and testing ad creative and messaging
• Reviewing performance across campaigns, ad sets, audiences, and ads
• Identifying underperforming creative or targeting
• Making ongoing optimizations based on results
• Scaling campaigns that are performing efficiently
• Manage campaigns toward established revenue, lead generation, acquisition, or conversion goals
• Understand the primary business objective for each campaign
• Track the KPIs established for the campaigns you manage
• Monitor those KPIs to understand whether campaigns are meeting performance expectations
• Adjust budgets and campaign activity based on performance and business needs
• Identify opportunities to capture additional demand
• Use performance data to determine where advertising dollars are working most effectively
• Optimize campaigns toward the outcomes that matter to the business
• Identify performance issues and recommend appropriate adjustments
• Monitor campaign performance and budget pacing
• Track established campaign KPIs
• Identify underperforming campaigns, keywords, audiences, or ads
• Make adjustments to bids, budgets, targeting, keywords, and creative
• Reallocate spend based on campaign performance
• Conduct ongoing campaign tests
• Document meaningful campaign changes
• Identify opportunities to improve conversion rates and acquisition costs
• Look for opportunities to increase spend when campaigns are performing efficiently
• Monitor campaign performance and ensure data needed to evaluate performance is captured accurately
• Confirm that campaigns and conversions are tracking correctly
• Identify potential tracking issues
• Work with internal or external resources when more technical implementation is needed
• Work closely with Marketing Managers and other internal stakeholders to understand current business priorities and translate them into paid media activity
• Communicate campaign performance and identify when adjustments may be needed to help achieve established goals

Benefits

• Voluntary Life, AD&D, Critical Illness, Accident, Medical, Dental, and Vision insurance benefits
• Voluntary Child Voluntary AD&D, Child Voluntary Life, Spouse Voluntary AD&D, Spouse Voluntary Life also offered
• Flexible paid leave for vacation, personal days, and sick time to support work-life balance

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed