Digital Media Buyer, Sr. Manager

One Park Financial•Miami, FL

1d•Onsite

About The Position

The Digital Media Buying Manager will own and scale One Park Financial’s Google program — Search, Performance Max, Demand Gen, Display, and YouTube — as the anchor of our paid acquisition strategy, with Meta, TikTok, and native platforms such as Taboola and Outbrain as secondary channels. This role is responsible for the full campaign lifecycle across every property, from account, keyword, and audience structure through bidding strategy, creative testing, conversion tracking, and forecasting. Additionally, they will work cross-functionally with the Marketing, Creative, Analytics, and Data Engineering teams to translate paid media performance into recommendations that drive lead quality and spend efficiency across the funnel.

Requirements

5+ years’ hands-on experience buying and managing digital media across search, social, display, video, and native channels, preferably within the financial industry or another regulated lead-generation vertical
Deep, current expertise in Google Ads, specifically scaling Search, Performance Max, Demand Gen, Display, and YouTube campaigns at meaningful budget levels
Demonstrated ownership of an end-to-end Google account, including bidding strategy, asset groups, audience signals, negative keyword hygiene, feed optimization, and search-term analysis
Working knowledge of Meta, TikTok, and native platforms such as Taboola and Outbrain, sufficient to direct strategy and coach a junior team member
Working knowledge of Special Ad Categories (SAC) and advertising policy requirements across all major platforms
Significant experience with Google Analytics 4, and with implementing and troubleshooting conversion tracking, including enhanced conversions, offline conversion imports, and Meta CAPI
Experience with Looker, Power BI, or Tableau, and with at least one attribution or media mix modeling tool
Proficiency in data manipulation and reporting; advanced spreadsheet skills required, and SQL is preferred
Ability to brief creative partners effectively and evaluate ad creative against performance data
Ability to deal with ambiguity and competing objectives in a fast-paced environment
Ability to clearly explain technical concepts and complex information to non-technical stakeholders

Nice To Haves

Spanish proficiency is a plus, supporting Spanish-language campaign expansion and collaboration with our Miami-based team and merchant audience

Responsibilities

Plan, launch, and scale campaigns across Google properties, including Search, Performance Max, Demand Gen, Display, and YouTube, as the primary engine of OPF’s paid acquisition program, owning account and keyword structure, asset groups, audience signals, and bidding strategy end to end
Direct strategy and execution across secondary channels, including Meta, TikTok, native platforms such as Taboola and Outbrain, and other emerging platforms, determining when to test, scale, or reduce investment
Structure campaigns for scale and learning velocity, allocate budget across channels, and adjust audiences, creative, and bids to drive qualified lead volume at target cost
Partner with in-house designers, video editors, and copywriters to maintain a consistent testing cadence of new hooks, formats, and angles across responsive search ads, PMax asset groups, Demand Gen creative, and video
Own conversion tracking end to end, including Google Ads conversions, GA4, enhanced conversions, offline conversion imports, and Meta CAPI, in partnership with Data Engineering
Develop and maintain weekly reporting and forecasts that model spend scenarios, flag delivery risk, and support budget decisions with validated numbers
Apply and document Special Ad Categories (SAC) and platform policy best practices across all engines to keep accounts in good standing and avoid restrictions or suspensions
Manage Google representatives and any external agency or vendor partners, securing access to betas, credits, and platform best practices
Maintain clean campaign documentation, naming conventions, and change logs to ensure clear ownership and repeatability across the paid media program