Media Buyer / Creative Strategist (Remote)

Sweat Pants Agency

3d•Remote

About The Position

At Sweat Pants Agency, we are seeking a marketer who buys media, not just a media buyer. This role involves owning a handful of DTC and eCommerce accounts end-to-end, acting as the account manager, creative strategist, and direct point of contact for clients. You will be responsible for research, creative direction, landing page development, and performance analysis, focusing on new customer economics (NC-CPA and NC-ROAS). We operate with a high degree of ownership and accountability, expecting individuals to be proactive in identifying and solving bottlenecks across creative, offer, conversion rate, and checkout processes. This is a remote position with the flexibility to live anywhere, provided you can attend client calls during US Eastern business hours.

Requirements

Hands-on Meta advertising experience with significant spend on DTC and eCommerce.
Demonstrated results in CPA, ROAS, and revenue, with the ability to explain changes made to achieve them.
AI-native with experience using AI tools (like Claude) as a working tool for research, writing, and building landing pages.
Ability to build and ship a converting landing page from scratch using AI.
Native or near-native English writing skills for direct response copy (hooks, scripts, ad copy, advertorials).
Strong communication skills to explain thinking clearly, sell ideas, push back on clients, and raise problems proactively.
Ability to direct creative work and maintain quality standards, avoiding "AI slop."
Availability to work US Eastern business hours for client calls.

Nice To Haves

Experience building or operating your own Shopify store or eComm brand.

Responsibilities

Own 4 to 6 DTC accounts as the strategist, buyer, creative lead, and client's direct point of contact.
Manage client relationships directly, presenting results, plans, and reasoning, and addressing performance issues.
Conduct in-depth research by mining customer reviews, ad comments, support tickets, and Reddit for insights and angles.
Utilize internal tooling to analyze competitor ad libraries and performance data.
Write creative briefs and scripts, and direct editors and designers, holding the quality bar.
Ship creative on a cadence, launching approximately 8 to 10 new ads per week.
Build and test landing pages (advertorials, comparison pages, PDPs) using Claude Code, deployed to Vercel, and tested live on a subdomain.
Diagnose and fix bottlenecks in creative, offer, AOV, landing page, or checkout.
Report on new customer economics, optimizing to NC-CPA and NC-ROAS.
Develop and defend opinions on attribution.