Performance Creative Strategist - Creative - US Remote

DEPT®

12h•$66,300 - $85,000•Remote

About The Position

We are looking for a Creative Strategist who is equally creative and data-driven—someone who can translate performance metrics into actionable creative strategies, and build messaging frameworks that resonate with audiences. You’ll serve as both a client-facing strategic partner and an internal champion of creative testing, helping global brands unlock growth through smarter, more resonant advertising. This role requires comfort operating in two worlds: With creative stakeholders (e.g., Art Directors, Designers, Brand Managers), you’ll speak to messaging strategy, audience insights, and barriers to entry. With growth-focused stakeholders, you’ll analyze KPIs and provide clear recommendations for testing, iteration, and optimization through hands-on data analysis.

Requirements

3+ years of experience in creative strategy, comms/content strategy, media buying, or performance marketing (agency experience strongly preferred).
Deep knowledge of performance creative—especially across paid media channels such as Google UAC, TikTok, Snapchat, YouTube, and more.
Strong understanding of creative testing methodologies, and how to optimize down-funnel KPIs, with a proven ability to generate data-driven insights.
Exceptional client-facing communication skills—able to simplify complexity, tell a compelling story, and confidently present recommendations.
Ability to thrive in fast-paced environments, manage multiple priorities, and own results end-to-end.
Strong organizational skills and meticulous attention to detail.

Nice To Haves

A track record of shaping high-performing creative strategies for global clients.
Passion for performance creative and experimentation, with a bias toward action and improvement.
Confidence in challenging the status quo with new ideas backed by data and insight.
A natural problem solver who cares deeply about team success and client growth.

Responsibilities

Develop creative briefs and campaign strategies that address audience barriers, unlock opportunities for new audiences, and drive measurable performance.
Analyze why creative concepts succeed or underperform, and propose testing strategies or iterations rooted in data and audience insight.
Serve as a primary point of contact for clients, fluent in both creative and performance conversations and able to navigate with ease.
Build strong, trusted client relationships by consistently delivering excellence through strategic solutions.
Anticipate client needs, providing clear, data-driven recommendations and ensuring all work is polished, on-brand, and aligned to the brief.
Write creative and media briefs that translate product, brand, and audience insights into high-performing concepts, grounded in performance data and prior testing.
Lead creative testing roadmaps across global accounts, connecting messaging strategy directly to optimization goals.
Partner with media teams to connect testing results back to key performance metrics (CTR, CPA, conversions).
Collaborate with creative, design, and production teams to deliver assets that align with client objectives and media best practices.
Manage end-to-end creative workflows, from briefing and production to iteration and optimization.
Provide actionable, constructive feedback that sharpens storytelling and elevates creative performance.
Prioritize creative pipelines effectively, balancing business goals, impact potential, and client expectations.
Partner with internal and external research teams to conduct market research and trend analysis to inform creative direction.
Analyze creative performance data and distill it into simple, actionable insights for clients and internal teams.
Contribute to DEPT®’s thought leadership through case studies, content, and client presentations.