Media Buyer / Creative Strategist

Sweat Pants AgencyRegina, SK

About The Position

At Sweat Pants Agency, we are hiring a performance media buyer who can drive growth across Meta ads for DTC and ecommerce brands. This role is for someone who can run paid media and also think like a marketer. You will build testing roadmaps, guide creative strategy, communicate with clients, and help us scale what works. If you've built or scaled your own eCommerce brand, we want to hear from you. If you love following SOPs and repeating the same campaign structure forever, this is not the job. If you love thinking, testing, and building frameworks that win, keep reading.

Requirements

  • Hands-on experience scaling eCommerce brands
  • Managed Meta Ads with real spend and can show results (CPA, ROAS, revenue)
  • Understand creative is the lever
  • Can pull insights from reviews, competitor ads, and comments to generate new angles
  • Written UGC scripts or creative briefs
  • Can work with editors to create winning ad variations
  • You challenge assumptions and adapt fast
  • You can explain what you're doing and why
  • You act like it's your money
  • You move fast and follow through
  • You don't wait to be told what to do

Nice To Haves

  • Built or operated your own Shopify store or eComm brand
  • Video editing or design skills are a plus
  • You don't blindly follow "best practices"
  • This is not a maintenance job. You will be surrounded by people who move fast, care a lot, and take the work seriously.
  • You will work on real brands with real budgets. We test aggressively. We learn quickly. We build frameworks that scale.
  • You will grow into senior strategy. We want people who want more responsibility. If you perform, you will grow.

Responsibilities

  • Own paid media strategy for DTC/eCommerce clients across Meta and TikTok
  • Build creative testing roadmaps — develop angles, write briefs for editors, analyze what's working
  • Manage ad budgets ranging from $30k / mo to $1m / mo per client
  • Diagnose the full funnel — spot whether issues are creative, offer, or conversion
  • Communicate clearly with clients — present results, plans, and next steps
  • Work with UGC creators — source talent, write scripts, direct content when needed
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