About The Position

Media buying has changed. In 2026, a great media buyer is not just a button pusher. They understand the full system: creative, offer, conversion rate, platform dynamics, competition, and what to test next. At Sweat Pants Agency, we are hiring a performance media buyer who can drive growth across Meta ads for DTC and ecommerce brands. This role is for someone who can run paid media and also think like a marketer. You will build testing roadmaps, guide creative strategy, communicate with clients, and help us scale what works. If you've built or scaled your own eCommerce brand, we want to hear from you. If you love following SOPs and repeating the same campaign structure forever, this is not the job. If you love thinking, testing, and building frameworks that win, keep reading.

Requirements

  • Hands-on experience scaling eCommerce brands
  • Managed Meta Ads with real spend and can show results (CPA, ROAS, revenue)
  • Understand creative is the lever: You can pull insights from reviews, competitor ads, and comments to generate new angles
  • Written UGC scripts or creative briefs
  • Can work with editors to create winning ad variations
  • Are a strategist, not a robot: You challenge assumptions and adapt fast
  • You don't blindly follow "best practices"
  • Can explain what you're doing and why
  • Have ownership and urgency: You act like it's your money
  • Move fast and follow through
  • Don't wait to be told what to do

Nice To Haves

  • Built/operated your own Shopify store or eComm brand
  • Video editing or design skills are a plus

Responsibilities

  • Own paid media strategy for DTC/eCommerce clients across Meta and TikTok
  • Build creative testing roadmaps — develop angles, write briefs for editors, analyze what's working
  • Manage ad budgets ranging from $30k / mo to $1m / mo per client
  • Diagnose the full funnel — spot whether issues are creative, offer, or conversion
  • Communicate clearly with clients — present results, plans, and next steps
  • Work with UGC creators — source talent, write scripts, direct content when needed

Benefits

  • Work on real brands with real budgets
  • Test aggressively
  • Learn quickly
  • Build frameworks that scale
  • Grow into senior strategy
  • More responsibility if you perform
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