Media and Social Marketing Manager Lead

USAA•San Antonio, NC

6d•Hybrid

About The Position

The Media Manager Lead leads the creation, facilitation, and execution of multi-channel paid media for USAA's national video brand media campaign across TV, streaming, programmatic video, and social video. This hands-on, highly visible role is responsible for national video media strategy, planning, execution, and optimization, ensuring paid media is delivered according to the marketing plan and complies with organizational marketing standards. The media plan supports USAA's brand strategy, amplifies key sponsorships, and delivers measurable business outcomes. The role partners with Analytics teams to understand media and creative performance, optimize campaigns, and measure outcomes. It also manages media agency relationships and large national budgets, and communicates media strategies and results to partners and leadership. The position requires working in the office four days per week and may be based in San Antonio, Plano, Phoenix, Charlotte, Colorado Springs, or Tampa. Relocation assistance is not available.

Requirements

Bachelor's degree, or four years of relevant education and/or experience.
At least eight years of experience in marketing, media, or advertising, including at least four years in national TV buying or planning, or programmatic buying or planning.
Subject-matter-expert knowledge of the TV, digital, and social marketing industry and practices.
Subject-matter-expert knowledge of social marketing's impact on an omnichannel experience.
Demonstrated leadership in influencing business decisions and success leading, influencing, motivating, and collaborating with key stakeholders.
Effective communication and presentation skills, including the ability to present to all levels of leadership.
Subject-matter-expert knowledge of Microsoft Office, including Word, Excel, and PowerPoint.

Nice To Haves

Experience at a media agency or internal brand media team executing national media campaigns for a Fortune 500 company.
Deep understanding and appreciation for the military community.
Understanding of marketing attribution and measurement, including Marketing Mix Models and last-touch attribution.
Ability to manage multiple projects with attention to detail.
Robust media background with deep expertise in TV and programmatic channels.

Responsibilities

Develop complex, multi-channel national video media strategies across a broad spectrum of channels, ensuring marketing strategies are integrated and on brand.
Develop and implement audience-targeting strategies for precision media channels using current advertising innovations.
Deploy iterative test-and-learn approaches to improve media tactics and strategies.
Lead annual Upfront planning and strategy, directing the media agency in executing and negotiating national video plans.
Translate business intelligence and objectives into media strategies and guide media agencies in execution.
Collaborate with internal stakeholders and leadership on media strategy and execution parameters.
Present media proposals and recommendations to partners and management, including senior executives.
Ensure client media plans are implemented correctly and on time.
Manage highly complex budget plans and communicate status to management and internal and external partners.
Mentor others and support effective collaboration between the media team, agencies, and internal partners such as Analytics.
Serve as the primary resource for cross-functional team members on high-priority matters of a unique nature.
Direct agencies to ensure alignment with goals and priorities.
Use expert knowledge of analytics and measurement tools and techniques to test and optimize performance against objectives.
Identify, measure, monitor, and control risks associated with business activities in accordance with risk and compliance policies and procedures.