Media and Social Marketing Manager Lead

USAA•Tampa, FL

7d•$127,310 - $243,340•Hybrid

About The Position

The Media Manager Lead leads the creation, facilitation, and execution of USAA’s national, multi-channel paid video media campaign across TV, streaming, programmatic video, and social video. This hands-on, highly visible role owns national video media strategy, planning, execution, and optimization, including advanced audience targeting and the use of advertising innovations to develop a precision media plan tailored to USAA audiences. The role ensures paid media is scheduled and delivered according to the marketing plan and complies with the organization’s marketing standards. Media plans support USAA’s brand strategy, amplify key sponsorships, and deliver measurable business outcomes. The position partners with Analytics teams to understand media and creative performance and inform campaign optimization and measurement. It also manages media agency relationships and large national budgets, and communicates media strategies and outcomes to internal partners and leaders. The role requires working in the office four days per week and may be based in San Antonio, Plano, Phoenix, Charlotte, Colorado Springs, or Tampa. Relocation assistance is not available.

Requirements

Bachelor’s degree, or four years of relevant education and/or experience.
At least eight years of experience in marketing, media, or advertising, including at least four years in national TV buying/planning and/or programmatic buying/planning.
Subject-matter-expert knowledge of TV, digital, and social marketing industry practices.
Subject-matter-expert knowledge of the impact of social marketing on an omnichannel experience.
Demonstrated leadership influencing business decisions and leading, influencing, motivating, and collaborating with key stakeholders.
Effective communication and presentation skills, including the ability to present to all levels of leadership.
Subject-matter-expert knowledge of Microsoft Office, including Word, Excel, and PowerPoint.

Nice To Haves

Experience at a media agency or internal brand media team executing national media campaigns for a Fortune 500 company.
Deep understanding and appreciation for the military community.
Understanding of marketing attribution and measurement, including Marketing Mix Models and last-touch attribution.
Ability to manage multiple projects with attention to detail.
Robust media background with deep expertise in TV and programmatic channels.

Responsibilities

Develop highly complex, integrated, on-brand, multi-channel national video media strategies across a broad range of channels.
Develop and implement audience-targeting strategies for precision media channels using current advertising innovations.
Deploy iterative test-and-learn efforts to optimize media tactics and strategies.
Lead annual Upfront planning and strategy, directing the media agency in executing and negotiating national video plans.
Translate business intelligence and objectives into media strategy and guide media agencies in execution.
Collaborate with internal stakeholders and leadership to understand parameters for media strategies and execution.
Present media proposals and recommendations to partners, management, and senior executives.
Ensure client media plans are implemented correctly and on time.
Manage highly complex budget plans and large national budgets.
Communicate status with management and internal and external partners as needed.
Mentor others and support effective communication and collaboration across the media team, agencies, Analytics, and internal partners.
Serve as a primary resource for cross-functional team members on high-priority matters of a unique nature.
Direct agencies to ensure alignment with goals and priorities.
Apply expert knowledge of analytics and measurement tools and techniques to test and optimize performance against objectives.
Ensure business risks are identified, measured, monitored, and controlled in accordance with risk and compliance policies and procedures.