Media Account Strategy Coordinator

Mediassociates • Newtown, CT

3d • Hybrid

About The Position

Mediassociates is a leading independent media planning, buying and analytics agency located in Fairfield County, Connecticut. It leverages an approach called Precision Branding to guide brands in planning communication campaigns with a focus on predicting, measuring, and optimizing business outcomes. With the advertising landscape shifting almost daily, Mediassociates leads clients through the ongoing revolution in media and technology. Mediassociates has been named an Adweek Fastest Growing Agency and an AdAge Best Place to Work. The Coordinator will support day-to-day digital and offline/linear media planning and strategy efforts, working closely with Account Planners and senior team members. This role is a strong fit for someone starting their media career looking to build a foundation in campaign management, multi-media integration, optimization, and evaluation. The right candidate will support client relationships, assist in developing solutions, and help produce performance reporting that contributes to client goals -- with excitement!!

Requirements

• Bachelor's Degree.
• 1 years of experience in digital & traditional planning/buying preferred; internships or coursework in media/advertising a plus.
• Entry level candidates with previous internship experience are encouraged to apply.
• Ability to help analyze raw data and support the development of actionable recommendations.
• Collaborative, team player who works well in a team and across departments.
• Good time management skills with the ability to support multiple projects at once.
• Strong attention to detail and problem solving.
• An active interest in everything digital, with a desire to build understanding of online advertising industry trends.
• Excellent verbal & written communication skills.
• Diligent and attentive to detail.
• Interest in learning to compile syndicated audience research and translate it into personas.
• Highly computer literate with good skills in all basic Office programs including Excel and PowerPoint.
• Exposure to and interest in using AI, particularly Claude, is a plus!

Responsibilities

• Assist in planning media campaigns across multiple channels, collaborating with digital/traditional/analytics team members under the guidance of senior planners.
• Assist in creating multi-faceted media plans that meet and exceed client business objectives
• Help steward campaigns, monitoring delivery and flagging opportunities to improve results
• Compile campaign results and assist in translating data into insights, partnering with the analytics team
• Stay current on research, innovation, and change affecting media planning and buying across all media channels, including but not limited to TV (linear and streaming), Radio, OOH, Social, Digital Display/Video, YouTube, programmatic and Search
• Assist in creating and formatting media-specific documents such as RFP's, media plans, objectives and strategies decks, POV's, and other related materials
• Pull and organize syndicated research to help identify target audience trends (ComScore, Nielsen, Resonate, etc.)
• Support creative analysis efforts and help surface recommendations to improve media performance
• Support billing and reconciliation processes

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level