Media Account Strategy Coordinator

Mediassociates • Newtown, CT

5d • Hybrid

About The Position

The Coordinator will support day-to-day digital and offline/linear media planning and strategy efforts, working closely with Account Planners and senior team members. This role is a strong fit for someone starting their media career looking to build a foundation in campaign management, multi-media integration, optimization, and evaluation. The right candidate will support client relationships, assist in developing solutions, and help produce performance reporting that contributes to client goals -- with excitement!!

Requirements

• Bachelor's Degree.
• 1 years of experience in digital & traditional planning/buying preferred; internships or coursework in media/advertising a plus. Entry level candidates with previous internship experience are encouraged to apply.
• Ability to help analyze raw data and support the development of actionable recommendations.
• Collaborative, team player who works well in a team and across departments.
• Good time management skills with the ability to support multiple projects at once.
• Strong attention to detail and problem solving.
• An active interest in everything digital, with a desire to build understanding of online advertising industry trends.
• Excellent verbal & written communication skills.
• Diligent and attentive to detail.
• Interest in learning to compile syndicated audience research and translate it into personas.
• Highly computer literate with good skills in all basic Office programs including Excel and PowerPoint.

Nice To Haves

• Exposure to and interest in using AI, particularly Claude, is a plus!

Responsibilities

• Assist in planning media campaigns across multiple channels, collaborating with digital/traditional/analytics team members under the guidance of senior planners.
• Assist in creating multi-faceted media plans that meet and exceed client business objectives
• Help steward campaigns, monitoring delivery and flagging opportunities to improve results
• Compile campaign results and assist in translating data into insights, partnering with the analytics team
• Stay current on research, innovation, and change affecting media planning and buying across all media channels, including but not limited to TV (linear and streaming), Radio, OOH, Social, Digital Display/Video, YouTube, programmatic and Search,
• Assist in creating and formatting media-specific documents such as RFP's, media plans, objectives and strategies decks, POV's, and other related materials
• Pull and organize syndicated research to help identify target audience trends (ComScore, Nielsen, Resonate, etc.)
• Support creative analysis efforts and help surface recommendations to improve media performance
• Support billing and reconciliation processes

Benefits

• Flexible work culture
• Office space available
• Team development opportunities
• Equal Opportunity Employer

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level