Measurement Lead, Consumer Goods, Government and Entertainment

Google•Washington, DC

5h•$124,000 - $180,000

About The Position

The Measurement Lead is accountable for leading the measurement strategy across the Consumer Goods, Government and Entertainment Large Customer Sales business within a specific domain of digital ads measurement. The role owns measurement-driven sales processes and demonstrates the business outcomes customers achieve from their Google media investment. The position works closely with cross-functional teams to ensure a cohesive media and measurement strategy for customers, partnering with vertical media teams, analytics, and go-to-market product teams to influence the future product roadmap. As part of Google's Data, Measurement and Analytics team, the Measurement Lead acts as a trusted advisor, using data and measurement expertise to influence business decisions and demonstrate Google's value in driving customer outcomes.

Requirements

Bachelor's degree or equivalent practical experience.
8 years of experience in digital media analytics, data analytics, measurement, or adtech roles, or 6 years of experience with an advanced degree.
Experience working with measurement providers, data agencies, or advertisers.

Nice To Haves

Experience using product and domain expertise to increase product adoption.
Experience identifying and recommending new processes, procedures, and methods for product adoption strategy, addressing future needs by partnering and collaborating with regional partners and stakeholders.
Working knowledge of current Google Ads media products and ability to summarize the total opportunity for customers.
Ability to influence and build relationships across teams and functions to address customer needs and close agreements.
Ability to be a thought leader on Google products and the competitive landscape.

Responsibilities

Establish and drive customer trust in proxy metrics with differentiated values to more accurately reflect the impact of their media investment with Google.
Share and scale best practices, learnings, and business strategies to upscale accounts, and link solutions and best practices to meet customer and Google business needs.
Manage expectations and maintain relationships with stakeholders to build rapport and credibility, and provide input to help stakeholders achieve project goals.
Identify business growth opportunities within the market and work with internal stakeholders to drive business growth, marketing efficiency, and incremental investment recommended to achieve customer business outcomes.
Establish and execute sales strategies for specific clients to meet desired outcomes, align product and business strategies to develop a roadmap, and provide feedback to inform product and go-to-market strategies.