Martech Operations Manager
About The Position
The MarTech Operations Manager enables and optimizes infrastructure for campaign execution across multiple channels using marketing technology platforms such as Salesforce Marketing Cloud (SFMC) and Customer Data Platform (CDP). The role partners with Marketing, IT, and cross-functional teams to translate business and customer experience objectives into scalable, automated, data-driven communication solutions that improve customer engagement and campaign effectiveness. The position leads analysis and improvement of campaign processes, journeys, and workflows; oversees technical campaign execution; and partners with technical teams on the data architecture, integrations, and data flows that support marketing automation. It manages multiple initiatives, balancing long-term MarTech capabilities and strategic priorities with short-term campaign and operational needs. Work is primarily performed in a home or company office environment. Occasional travel of up to 10% may be required. Standard business hours generally apply, with occasional evening or weekend availability during peak campaign periods, critical launches, or platform implementations.
Requirements
- Bachelor’s degree in Business Administration, Marketing, Information Systems, Technology, or a related field.
- At least 5 years of experience with Salesforce Marketing Cloud or a similar marketing automation platform in development, administration, or marketing technology operations.
- Experience working with marketing data, automation workflows, campaign testing, and supporting data architecture.
- Ability to translate business and marketing objectives into clear functional and technical requirements.
- Understanding of marketing data architecture, integrations, automation workflows, and dynamic communications.
- Strong analytical and problem-solving skills, including identifying process gaps and recommending improvements.
- Demonstrated ability to manage multiple projects and priorities through effective planning and prioritization.
- Strong business acumen and ability to balance strategic objectives with tactical requirements.
- Strong cross-functional collaboration skills, including partnering with Marketing, IT, Analytics, and other technical teams.
- Excellent written and verbal communication skills.
- Ability to adapt and deliver results in a fast-paced, evolving environment.
Nice To Haves
- Experience in the telecommunications industry or a related field.
- Experience with MarTech, CRM, customer data, or marketing automation platforms.
- Experience supporting personalized, real-time, or data-driven customer communications.
Responsibilities
- Translate marketing and customer experience objectives into clear business and technical requirements, partnering with IT and other technical teams to enable scalable solutions.
- Architect and optimize cross-channel customer journeys that deliver data-driven experiences.
- Analyze campaign execution processes, journeys, and workflows to identify gaps, inefficiencies, and opportunities for automation and continuous improvement.
- Oversee technical campaign activities, including automated email campaign setup, journey configuration, scheduling, testing, quality assurance, deployment, and ongoing optimization.
- Partner with technical teams to support data architecture, integrations, and data flows required for marketing automation.
- Manage multiple initiatives simultaneously, balancing long-term MarTech capabilities and strategic priorities with short-term campaign and operational requirements.
- Perform other duties as assigned.
Benefits
- Competitive medical insurance
- Dental insurance
- Vision insurance
- Life insurance
- Employee assistance program
- 401K plan with company match
- Voluntary benefits
- Paid time off programs
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Manager
