MarTech Lead

Capgemini • New York, NY

1d • $96,366 - $150,000

About The Position

Choosing Capgemini means choosing a company where you will be empowered to shape your career in the way you’d like, where you’ll be supported and inspired by a collaborative community of colleagues around the world, and where you’ll be able to reimagine what’s possible. Join us and help the world’s leading organizations unlock the value of technology and build a more sustainable, more inclusive world.

Requirements

• 9 to 12+ years of experience in: Marketing Strategy, Marketing Technology Consulting, Digital Transformation, Customer Experience Strategy, Marketing Operations
• Experience leading enterprise-scale martech initiatives within financial services, consulting, or highly regulated industries.
• Demonstrated success managing complex cross-functional transformation programs.
• Experience developing executive-level business cases and strategic recommendations.
• Marketing Technology Architecture
• Customer Data Platforms (CDP)
• CRM ecosystems
• Marketing Automation Platforms
• Digital Analytics
• Data Governance
• Privacy and Consent Management
• Personalization Platforms
• API-based integrations
• Cloud-based marketing solutions
• Experience with platforms such as: Salesforce Marketing Cloud, Adobe Experience Cloud, Microsoft Dynamics 365, Tealium, Segment, Google Analytics 4
• Strategic Thinking
• Ability to connect marketing technology investments to business growth and client experience outcomes.
• Strong problem-solving and analytical skills.
• Comfortable influencing senior executives and stakeholders.
• Excellent presentation and communication skills.
• Ability to structure ambiguous problems and develop actionable recommendations.
• Strong facilitation and stakeholder engagement capabilities.
• Ability to translate between business requirements and technical solutions.
• Understanding of enterprise architecture and data ecosystems.
• Leadership
• Proven ability to lead cross-functional teams without direct authority.
• Strong change management and organizational influence skills.
• Bachelor's degree in Marketing, Business, Information Systems, Computer Science, Analytics, or related field.

Nice To Haves

• Financial services marketing experience.
• Experience operating within highly regulated environments.
• Understanding of wealth management and institutional client journeys.
• Familiarity with AI and machine learning applications in marketing.
• Experience with Agile delivery methodologies.
• Knowledge of customer identity, consent management, and privacy frameworks.
• MBA or advanced degree preferred.

Responsibilities

• Marketing Strategy
• Marketing Technology Consulting
• Digital Transformation
• Customer Experience Strategy
• Marketing Operations
• Leading enterprise-scale martech initiatives within financial services, consulting, or highly regulated industries.
• Managing complex cross-functional transformation programs.
• Developing executive-level business cases and strategic recommendations.
• Connecting marketing technology investments to business growth and client experience outcomes.
• Translating between business requirements and technical solutions.
• Leading cross-functional teams without direct authority.
• Organizational influence skills.

Benefits

• Paid time off based on employee grade (A-F), defined by policy: Vacation: 12-25 days, depending on grade, Company paid holidays, Personal Days, Sick Leave
• Medical, dental, and vision coverage (or provincial healthcare coordination in Canada)
• Retirement savings plans (e.g., 401(k) in the U.S., RRSP in Canada)
• Life and disability insurance
• Employee assistance programs
• Other benefits as provided by local policy and eligibility

What This Job Offers

• Job Type: Full-time
• Career Level: Senior