MarTech Operations Lead

Vacances Air Canada Vacations / Air Canada Rouge•Montreal, QC

2d•Hybrid

About The Position

Reporting to the Manager, Product Martech, the MarTech Operations Lead is responsible for driving the operational excellence and day‑to‑day management of our marketing technology ecosystem. This role sits at the heart of our CDP capability, ensuring our platform, processes, and activation journeys are well-designed, efficiently implemented, consistently optimized and deliver connected customer experiences. In addition to supporting platform operations, this role helps connect teams, tools and processes by enabling smooth workflows and promoting effective use of our platform. As a power user, this person will champion best practices, train internal teams, and reinforce privacy and governance to ensure secure, scalable, and high-quality use of our tool.

Requirements

3+ years years of experience in marketing technology CDP operations, or multi-channel marketing automation.
Hands-on experience with enterprise marketing automation or CDP platforms to build unified customer views, advanced audience segmentation and cross-channel journeys.
Experience with templating languages (e.g. Jinja2, Liquid, or AMPscript) for dynamic content personalization and Regex
Excellence in documenting processes, writing user stories, and collaborating cross‑functionally.
Ability to train and guide non-technical users.
Bilingual written and spoken

Nice To Haves

Experience with data models, field architecture (JSON), and integration between CDP, marketing automation and CRM systems, an asset
Familiarity with governance frameworks and Quebec and Canada privacy laws, an asset

Responsibilities

Own in-platform configuration and orchestration, building cross-channel customer journeys based on strategy defined with channel managers and marketing team.
Ensure journeys are optimized for performance, scalability, and personalization and that they do not overlap with other initiatives.
Maintain documentation of all journeys, workflows, and associated logic.
Monitor platform health, troubleshoot issues, and implement fixes or enhancements as needed.
Build and maintain operational processes and best practices for all internal stakeholders.
Serve as power user, providing training, onboarding, and ongoing support to teams.
Oversee day-to-day platform administration, including access governance, user management, field and attribute configuration, naming conventions, and tagging frameworks.
Maintain data hygiene and alignment with governance standards.
Identify opportunities to enhance efficiency, automation, and standardization across the customer experience and Martech operations.
Support the product manager in gathering business requirements from channel managers and translate into technical requirements for either internal or vendor roadmaps.
Collaborate closely with Marketing, Data, Operations and IT to ensure effective and timely delivery of various use cases.
Support compliance and data governance to ensure proper handling of customer data.