Senior MarTech Specialist, Marketing Automation & MarTech Platforms’

Baker Hughes•Houston, CO

1d•Onsite

About The Position

Would you like to play a key role in our business? Join our Marketing Operations Team! Baker Hughes is the leading energy technology company, who delivers across the energy value chain through our market-leading business segments. Built on a century of experience and conducting business in over 120 countries. Our innovative technologies and services are taking energy forward! Making it safer, cleaner and more efficient for people and the planet. Partner with the Best Senior MarTech Specialist, Marketing Automation & MarTech Platforms is responsible for optimizing and governing Marketo, while strengthening the broader MarTech ecosystem to enable scalable, data-driven, and high-quality campaign execution. This role serves as the strategic technical lead for the MarTech ecosystem, driving campaign orchestration, platform governance, integrations, and scalable automation across Marketo and connected technologies while ensuring data integrity, compliance, and alignment with global marketing objectives.

Requirements

5 to 7+ years of experience in marketing operations, marketing automation, or digital marketing
Strong hands-on experience with Marketo and familiarity with broader MarTech ecosystems
Experience working with CRM platforms such as Salesforce and marketing project management tools (e.g., Workfront is a plus)
Strong understanding of campaign workflows, segmentation, and marketing data architecture
Experience coordinating external/offshore campaign execution teams
Demonstrate strong attention to detail, quality control, and process discipline
Possess excellent organizational, communication, and stakeholder management skills
Be comfortable working across global, cross-functional teams in a fast-paced environment

Nice To Haves

Workfront is a plus

Responsibilities

Owning and governing marketing automation platform (Marketo)
Own and support governance of the enterprise marketing automation platform (Marketo) as the core campaign execution engine
Monitor platform health, troubleshoot issues, and assist with configuration, audits, and enhancements
Define, document, and maintain enterprise standards for data structures, workflows, campaign setup, and system usage
Establish and maintain governance frameworks including templates, channels, tagging structures, and reusable assets
Drive advanced segmentation strategies to enable personalized, data-driven ABM (1:1, 1:Few, and 1:Many) programmes
Translate campaign strategies into structured workflows across marketing automation and project management platforms, supporting demand generation across acquisition, nurture, events, and digital engagement
Oversee campaign orchestration to ensure scalable, repeatable, and high-quality delivery
Ensure complete and accurate event data capture with no discrepancies or gaps, and deliver aggregated data in marketer-defined formats to enable downstream processing and leadership reporting
Owning and governing other key MarTech platforms
Support the ongoing optimization of our broader MarTech ecosystem (Cvent, Measure, Workfront, Drupal and integrations / flows with Salesforce, Website, Linkedin, Google Ads and 6Sense)
Ensure alignment and consistency across interconnected platforms within the MarTech stack
Diagnose and resolve data synchronization issues across our stack, primarily between Marketo and Salesforce, as well as other platforms
Collaborate with Brand, Marketing and External Communications (BMEC) teams to enable seamless use of marketing technology platforms
Identify opportunities to leverage AI across the Marketo environment and broader MarTech ecosystem to improve campaign execution, segmentation, analytics & reporting and operational efficiency, partnering with vendors to prioritize use cases
Managing offshore execution and delivery
Provide day-to-day direction and workflow oversight for an offshore campaign operations team
Ensure campaign requirements are translated into clear technical specifications and build instructions
Oversee intake, prioritization, and delivery tracking across campaign workflows
Oversee campaign outputs for accuracy, quality, and brand compliance
Identify and implement process improvements to increase efficiency and scalability
Ensuring quality, compliance, and data integrity
Design and execute QA and testing protocols across campaigns and platforms
Support global data privacy & compliance initiatives, including consent management and preference center operations
Maintain strong data quality and alignment across Marketo, CRM, and connected platforms, while managing end-to-end data flow and system handoffs for all events and campaigns (e.g. Annual Meeting, content syndication, etc.)
Collaborating across teams and functions
Act as a key partner to Marketing, Sales, Web, and DT teams to enable integrated campaign execution
Partner with Digital Technology and InfoSec teams to ensure marketing initiatives align with enterprise standards and security requirements
Assist in preparing business cases for optimization decisions, vendor evaluations, and potential migrations

Benefits

Contemporary work-life balance policies and wellbeing activities
Comprehensive private medical care options
Safety net of life insurance and disability programs
Tailored financial programs
Education Assistance
Generous Parental Leave
Mental Health resources
Dependent Care
Company-sponsored benefit programs, including health & welfare programs and the Thrift Plan (401k)
Choice of coverage options that best suit your needs
Comprehensive and competitive benefits package
Additional forms of compensation such as bonuses subject to the terms of the applicable benefit plans or policies