Senior MarTech Specialist, Marketing Automation & MarTech Platforms’

Baker Hughes • Houston, TX

11d

About The Position

Baker Hughes is seeking a Senior MarTech Specialist, Marketing Automation & MarTech Platforms to join their Marketing Operations Team. This role is crucial for optimizing and governing Marketo, while enhancing the broader MarTech ecosystem to support scalable, data-driven, and high-quality campaign execution. The specialist will act as the strategic technical lead for the MarTech ecosystem, driving campaign orchestration, platform governance, integrations, and automation across Marketo and related technologies, ensuring data integrity, compliance, and alignment with global marketing objectives.

Requirements

• 5 to 7+ years of experience in marketing operations, marketing automation, or digital marketing.
• Strong hands-on experience with Marketo.
• Familiarity with broader MarTech ecosystems.
• Experience working with CRM platforms such as Salesforce.
• Experience with marketing project management tools (e.g., Workfront is a plus).
• Strong understanding of campaign workflows, segmentation, and marketing data architecture.
• Experience coordinating external/offshore campaign execution teams.
• Strong attention to detail, quality control, and process discipline.
• Excellent organizational, communication, and stakeholder management skills.
• Comfortable working across global, cross-functional teams in a fast-paced environment.

Responsibilities

• Owning and governing the marketing automation platform (Marketo), including monitoring platform health, troubleshooting issues, and assisting with configuration, audits, and enhancements.
• Defining, documenting, and maintaining enterprise standards for data structures, workflows, campaign setup, and system usage.
• Establishing and maintaining governance frameworks including templates, channels, tagging structures, and reusable assets.
• Driving advanced segmentation strategies to enable personalized, data-driven ABM programs.
• Translating campaign strategies into structured workflows across marketing automation and project management platforms.
• Overseeing campaign orchestration to ensure scalable, repeatable, and high-quality delivery.
• Ensuring complete and accurate event data capture and delivering aggregated data in marketer-defined formats.
• Supporting the ongoing optimization of the broader MarTech ecosystem (Cvent, Measure, Workfront, Drupal and integrations with Salesforce, Website, Linkedin, Google Ads and 6Sense).
• Diagnosing and resolving data synchronization issues across the MarTech stack, primarily between Marketo and Salesforce.
• Collaborating with Brand, Marketing and External Communications (BMEC) teams to enable seamless use of marketing technology platforms.
• Identifying opportunities to leverage AI across the Marketo environment and broader MarTech ecosystem.
• Providing day-to-day direction and workflow oversight for an offshore campaign operations team.
• Ensuring campaign requirements are translated into clear technical specifications and build instructions.
• Overseeing intake, prioritization, and delivery tracking across campaign workflows.
• Overseeing campaign outputs for accuracy, quality, and brand compliance.
• Identifying and implementing process improvements to increase efficiency and scalability.
• Designing and executing QA and testing protocols across campaigns and platforms.
• Supporting global data privacy & compliance initiatives, including consent management and preference center operations.
• Maintaining strong data quality and alignment across Marketo, CRM, and connected platforms.
• Acting as a key partner to Marketing, Sales, Web, and DT teams to enable integrated campaign execution.
• Partnering with Digital Technology and InfoSec teams to ensure marketing initiatives align with enterprise standards and security requirements.
• Assisting in preparing business cases for optimization decisions, vendor evaluations, and potential migrations.

Benefits

• Contemporary work-life balance policies and wellbeing activities
• Comprehensive private medical care options
• Safety net of life insurance and disability programs
• Tailored financial programs
• Education Assistance
• Generous Parental Leave
• Mental Health resources
• Dependent Care
• Company-sponsored benefit programs, including health & welfare programs and the Thrift Plan (401k).
• Choice of coverage options that best suit your needs.
• Eligibility for comprehensive and competitive benefits package.
• Eligibility for additional forms of compensation such as bonuses.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed