Architect, Martech (Adobe)
About The Position
DEPT® is seeking an Architect, MarTech to lead within our MarTech practice in North America. You bring senior B2B marketing leadership together with Adobe MarTech fluency — owning how B2B demand generation, account-based marketing, and lifecycle programs are designed and operated on the Adobe stack, and translating client marketing objectives into executable MarTech programs. You are equally comfortable setting B2B marketing strategy and directing the teams who bring it to life. You partner with our Data team (customer data and identity), our Analytics team (measurement and attribution), and our Adobe strategy architects to ensure B2B marketing outcomes are real and measurable.
Requirements
- B2B Marketing Leadership: 8+ years of experience leading enterprise B2B marketing — demand generation, account-based marketing, and lifecycle — in an agency or consulting, context.
- Adobe MarTech Fluency: Working command of the Adobe activation stack required — Marketo Engage, Adobe Journey Optimizer (AJO), and Adobe Campaign — and how they consume audiences from Adobe Experience Platform (AEP) and Real-Time CDP and report through Adobe Analytics and Customer Journey Analytics (CJA).
- Executive Communication: Comfortable advising client marketing leadership and translating strategy into operational MarTech programs.
- Cross-Functional Leadership: Experience coordinating marketing strategy with data, analytics, and engineering execution across teams.
Responsibilities
- Lead B2B Marketing Strategy on Adobe: Own the design of B2B demand-generation, account-based marketing, and lifecycle programs, and their implementation across the Adobe MarTech stack.
- Direct MarTech Execution: Guide the build and operation of journeys, campaigns, and lead flows, in partnership with the MarTech and Data engineers who configure them.
- Advise Clients: Serve as the senior B2B marketing voice to client marketing leadership; translate business goals into MarTech roadmaps and prove outcomes.
- Partner Across Disciplines: Work with data (identity and CDP), analytics (attribution and measurement), and solution architecture to keep programs coherent end to end.
- Develop the Team: Mentor MarTech practitioners and set the quality bar for B2B marketing delivery.
Benefits
- Healthcare, Dental, and Vision coverage
- 401k plan, plus matching
- PTO
- Paid Company Holidays
- Parental Leave
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
