MarTech Enablement Analyst (Onsite)

SWBC•San Antonio, TX

6d•Onsite

About The Position

SWBC is seeking a MarTech Enablement Analyst to provide strategic oversight and ownership of the organization’s marketing technology ecosystem, including its corporate website, CRM platform, and related digital marketing technologies. The role ensures these platforms are secure, compliant, scalable, and optimized for growth, while enabling efficient campaign execution in a regulated environment. It establishes governance standards, safeguards digital infrastructure, and translates business objectives into practical technical solutions. The analyst serves as a trusted advisor to marketing leaders and business stakeholders, leading initiatives that improve customer experiences, operational efficiency, and business growth. The position combines hands-on platform ownership with strategic planning and offers the opportunity to influence governance, processes, and scalable marketing execution across the organization.

Requirements

Bachelor's degree in Information Technology, Business Administration, Marketing, Data Analytics, or a related field, or an equivalent combination of education and relevant experience.
At least five years of experience in marketing technology enablement, information technology, system administration, platform management, or a related discipline.
Experience administering enterprise digital platforms, including CRM ecosystems and Content Management Systems.
Strong understanding of system architecture, platform governance, security protocols, and compliance requirements.
Experience mapping user journeys, business processes, and data flows to support organizational objectives.
Ability to balance business needs with technical constraints while maintaining system integrity.
Strong communication, stakeholder management, and relationship-building skills.
Confidence and judgment to challenge requests that may compromise compliance, security, brand standards, or platform stability.
Strategic mindset focused on scalability, operational efficiency, and business outcomes.

Nice To Haves

Salesforce CRM experience is preferred.

Responsibilities

Serve as the subject matter expert and primary owner of digital marketing platforms, including CRM and CMS environments.
Establish, maintain, and enforce platform governance, security standards, compliance requirements, and operational guardrails.
Protect the integrity, security, and performance of the organization's digital infrastructure.
Act as the primary liaison between Marketing and technical teams.
Translate business requirements into actionable, secure, and scalable technical solutions, and communicate technical concepts in business-friendly language.
Lead digital initiatives, platform enhancements, CRM projects, and website updates from discovery through user acceptance testing (UAT) and launch.
Manage implementation timelines, stakeholder alignment, testing, and deployment activities.
Design and maintain structured workflows and intake processes, and establish standards that enable efficient, secure campaign execution.
Evaluate requests and manage scope to reduce risk and prevent platform vulnerabilities.
Ensure digital platforms are architected to capture, route, and protect data required for campaign analytics and revenue reporting.
Partner with department leadership to align platform capabilities with business objectives and long-term digital strategy.
Triage recommendations on platform improvements, governance practices, and operational efficiencies.
Perform other duties and responsibilities as assigned.