MarTech Business Analyst

SYSTEMTEC•Columbia, SC

6d•Remote

About The Position

SYSTEMTEC is seeking a MarTech Business Analyst to bridge marketing and technology teams. The role defines business requirements and supports the delivery of data-driven customer campaigns across onboarding, lead generation, and product enrollment initiatives. It helps translate marketing objectives into technical solutions by aligning campaign requirements, customer data, and system integrations. This is a remote opportunity for candidates working EST hours. SYSTEMTEC cannot employ workers in California, New York, or New Jersey. Applicants must be authorized to work for any employer in the United States; sponsorship and third-party agency arrangements are not available.

Requirements

Must be authorized to work for any employer in the U.S.; sponsorship is not available, and third-party agencies are not accepted.
Hands-on experience with Salesforce Marketing Cloud (SFMC) supporting marketing campaigns and customer communications.
Experience gathering, analyzing, documenting, and validating business and technical requirements.
Ability to translate business objectives into clear functional requirements and collaborate with technical teams on solution design.
Experience working with cross-functional stakeholders to align business processes, system capabilities, and project requirements.
Strong analytical, problem-solving, organizational, written, and verbal communication skills.
Ability to manage multiple initiatives and support projects through requirements development, testing, and implementation.

Nice To Haves

Banking or financial services experience, including familiarity with customer, account, and product data.
Experience with Salesforce Financial Services Cloud (FSC) and integrations supporting lead management or banker follow-up activities.
Knowledge of Customer Data Platforms (CDPs), audience segmentation, and customer data activation, preferably with Hightouch CDP.
Experience supporting multichannel campaigns involving customer onboarding, lead generation, cross-selling, or product enrollment.

Responsibilities

Partner with marketing stakeholders to understand campaign objectives and translate them into documented business and technical requirements.
Support customer onboarding campaigns for consumer and business banking products, including coordination of related system integrations.
Gather requirements for website-driven lead generation initiatives and workflows connecting prospective customers with appropriate business teams.
Assist with targeted product enrollment campaigns by defining audience criteria based on customer data, existing products, and eligibility requirements.
Collaborate with technical teams to support integrations among marketing platforms, customer data systems, and customer relationship management tools.
Participate in requirements reviews, solution validation, testing, and implementation activities to help ensure delivered solutions meet business expectations.