Business Analyst, MarTech

Vuori•Carlsbad, CA

About The Position

The Business Analyst, MarTech supports analysis of marketing technology business problems, documentation of requirements, and day-to-day operation and optimization of marketing technology platforms and processes. The role focuses on customer retention, loyalty, and lifecycle marketing, while also supporting store activation initiatives such as in-store events, pop-up experiences, and brand activations. Working under senior team members and product managers, the analyst helps deliver requirements and roll out MarTech features aligned with business goals. The role collaborates with marketing, retail, product, design, and development stakeholders across the MarTech project lifecycle. It documents specifications, requirements, acceptance criteria, process flows, lifecycle journey maps, playbooks, and user stories; supports feature delivery and implementation; and helps evaluate feedback and performance data to identify opportunities for improvement across digital and in-store consumer experiences.

Requirements

At least 1 year of experience as a business analyst, marketing technology analyst, or in a related role; internship experience is considered.
Analytical skills and ability to translate MarTech data into actionable insights.
Familiarity with business analysis tools and methodologies, such as process mapping, requirements elicitation, and data analysis.
Exposure to Agile methodologies and project management principles.
Strong communication and interpersonal skills, including the ability to engage stakeholders at various levels.
Ability to manage multiple priorities in a fast-paced environment under the direction of senior team members.
Interest in and willingness to learn MarTech tools and platforms, including loyalty platforms and CDPs.
Interest in the retail sector, including familiarity with or curiosity about retail technology ecosystems and MarTech tools used in retail marketing, loyalty, lifecycle marketing, customer engagement, and store activation.

Nice To Haves

Bachelor's degree in a relevant field, such as Business, Marketing, or Information Systems, or equivalent years of experience (preferred).
Exposure to platforms such as High touch, Klayvio, Iterable, loyalty platforms, and CDPs.

Responsibilities

Analyze MarTech business processes, systems, and requirements, especially for customer retention, lifecycle marketing, and loyalty program performance.
Help document functional and technical specifications for MarTech solutions, including loyalty, CRM, lifecycle messaging, personalization, and store activation tooling.
Gather and document requirements with retention and lifecycle marketing leaders, loyalty program owners, retail marketing and store events teams, product managers, UI/UX teams, and developers.
Support MarTech projects through requirements gathering, build, and implementation across retention and store activation workstreams.
Facilitate communication between marketing, retail, and technical teams to support lifecycle campaigns, loyalty enhancements, and in-store event and pop-up activation capabilities.
Document requirements and acceptance criteria for development of retention, loyalty, and store activation features.
Break down epic-level requirements for loyalty initiatives, lifecycle and win-back journeys, consumer account enhancements, and store event or pop-up activation flows into actionable requirements for digital development teams.
Support product managers in loyalty, retention messaging, and store activation enablement by documenting feature requirements, tracking delivery, and assisting with product enhancement rollouts.
Create documentation including business requirements, process flows, lifecycle journey maps, store activation playbooks, and user stories.
Learn MarTech, retention marketing, and activation practices and methodologies from senior analysts and product managers.
Analyze user feedback, loyalty and retention performance data, and store activation recaps to identify optimization opportunities and support ongoing ecosystem and experience enhancements.