Business Analyst, MarTech

Vuori, Inc•Carlsbad, CA

2d•$31 - $37•Onsite

About The Position

The Business Analyst, MarTech supports analysis of marketing technology business problems, documents requirements, and assists with the daily operation and optimization of MarTech platforms and processes, particularly those supporting customer retention, loyalty, and lifecycle marketing. The role also supports store activation initiatives, including in-store events, pop-up experiences, and brand activations, connecting the MarTech ecosystem to physical retail experiences. Working under the direction of senior team members and product managers, the analyst helps deliver requirements and roll out MarTech features aligned with business goals. The analyst collaborates with marketing, retail, product, design, and development stakeholders throughout the project lifecycle. Responsibilities include documenting specifications, requirements, acceptance criteria, process flows, lifecycle journey maps, playbooks, and user stories; supporting delivery and rollout of product enhancements; and helping identify optimization opportunities using user feedback, performance data, and store activation recaps. The role offers opportunities to learn from senior analysts and product managers.

Requirements

At least 1 year of experience as a business analyst, marketing technology analyst, or in a related role; internship experience is considered.
Analytical skills and the ability to translate MarTech data into actionable insights.
Familiarity with business analysis tools and methodologies, such as process mapping, requirements elicitation, and data analysis.
Exposure to Agile methodologies and project management principles.
Strong communication and interpersonal skills, including the ability to engage with stakeholders at various levels.
Ability to manage multiple priorities in a fast-paced environment under the direction of senior team members.
Interest in and willingness to learn MarTech tools and platforms.
Interest in the retail sector, including retail technology ecosystems and MarTech tools used for retail marketing, loyalty, lifecycle marketing, customer engagement, and store activation.

Nice To Haves

A bachelor's degree in a relevant field, such as Business, Marketing, or Information Systems, or equivalent years of experience is preferred.
Familiarity with platforms such as High touch, Klayvio, loyalty platforms, CDPs, Iterable, and other relevant retail marketing tools.

Responsibilities

Assist with analysis of MarTech business processes, systems, and requirements, especially for customer retention, lifecycle marketing, and loyalty program performance.
Help document functional and technical specifications for MarTech solutions, including loyalty, CRM, lifecycle messaging, personalization, and store activation tools.
Gather and document feature and project requirements with retention and lifecycle marketing leaders, loyalty owners, retail marketing and store events teams, product managers, designers, researchers, and developers.
Support MarTech projects from requirements gathering through build and implementation across retention and store activation workstreams.
Facilitate communication between marketing, retail, and technical teams to support delivery of lifecycle campaigns, loyalty enhancements, and in-store event and pop-up activation capabilities.
Document actionable requirements and acceptance criteria for development teams.
Break down epic-level requirements for loyalty initiatives, lifecycle and win-back journeys, consumer account enhancements, and store activation flows into actionable requirements for digital development teams.
Support product managers in loyalty, retention messaging, and store activation enablement by documenting feature requirements, tracking delivery, and assisting with product enhancement rollouts.
Create documentation such as business requirements, process flows, lifecycle journey maps, store activation playbooks, and user stories.
Analyze user feedback, loyalty and retention performance data, and store activation recaps to identify optimization opportunities and support ongoing improvements.