Marketing Webmaster

State of North Carolina•Randolph County, NC

7d•Hybrid

About The Position

The North Carolina Zoo is looking to hire a Marketing Webmaster to join the Zoo's Communications and Marketing team. The position reports directly to the Chief Public Relations Officer. The Marketing Webmaster helps to drive traffic to the Zoo through effective management of the Zoo’s website, while also supporting internet based marketing initiatives. The role requires working collaboratively with the Zoo’s creative team to improve visual impact, strengthen online information, and enhance accessibility for all users.

Requirements

Bachelor's degree in communications, public relations, public affairs, media journalism, English, or a related field from an appropriately accredited institution AND two years of experience in communications, public relations, or publicity work; OR an equivalent combination of education and experience.
Must have a valid driver’s license issued from within the United States or be able to obtain one within 90 days of employment.
Must be able to lift and move up to 50lbs on occasion.

Nice To Haves

Prior experience managing websites for government entities or tourism organizations
Working knowledge of Microsoft Teams, SharePoint, or similar intranet tools/systems
Experience with photo/video editing or resizing images for web
Excellent written and verbal communication skills
Ability to problem-solve creatively and proactively

Responsibilities

Serves as web content manager and editorial lead for the Zoo’s official website.
Creates new feature content and designs effectively, engaging page layouts to maximize impact.
Acts as liaison with website vendors and meets regularly with website contributors to provide guidance and technical support.
Implements internet-based marketing initiatives and ads to drive traffic to the Zoo and amplify core messaging.
Monitors/responds appropriately to site analytics and performance metrics.
Works collaboratively with other members of the Zoo’s creative team to enhance website visuals, information, and accessibility.
Fulfills Public Relations duties as needed and on a rotating basis with other members of the Zoo PR team.