Marketing Targeting Strategy & Campaign Delivery Manager (Salesforce Data Cloud & Marketing Cloud)

TD Bank•Mount Laurel, NJ

1d•Onsite

About The Position

The Marketing Targeting Strategy & Campaign Delivery Manager role is within the US Marketing organization and is responsible for supporting data driven targeting strategies as well as executing marketing campaigns thru Salesforce Data Cloud and Marketing Cloud Platform. This role is responsible for working closely with multiple stakeholders including Marketing Planners and Business Line to deliver marketing and servicing communications by providing input into marketing strategies. The Marketing Targeting Strategy & Campaign Delivery Manager will be responsible for amassing deep business subject matter expertise to leverage marketing segmentation techniques, generate relevant analytical insights for business issues and identify opportunities to drive business growth and value. Using their strong communication skills, the role will work in partnership with business leaders to present or generate appropriate insights, influence data strategy and deliver supporting collateral and/or presentations. The Marketing Targeting Strategy & Campaign Delivery Manager is also responsible for conducting analyses on curated and/or aggregated DataMart's in conjunction with deep business subject matter expertise, to generate relevant analytical insights for business issues and identify opportunities to drive business growth and value. This role works in partnership with business leaders to present or generate appropriate insights including the delivery of supporting collateral and/or presentations.

Requirements

Undergraduate degree or advanced technical degree preferred (e.g., math, physics, engineering, finance or computer science)
Graduate's degree preferred with either progressive project work experience, or; 5+ year of relevant experience; higher degree education and research tenure can be counted
Applicants must have authorization to work in the United States without current or future need for TD sponsorship.
Strong communication skills to interact with stakeholders and influence marketing strategy

Nice To Haves

Hands on experience in executing marketing campaigns with: Salesforce Data Cloud
Salesforce Marketing Cloud
Salesforce Loyalty Management
SFMC Administrator Certification
SFMC Email Specialist Certification
Experience using SQL, JSON, and Amp script
Experience using analytical tools such as SAS, Python or R in formulating relevant and meaningful data analysis
Experience in leveraging marketing segmentation techniques using customer and prospect data for targeting campaigns

Responsibilities

Translate strategy recommendations into marketing campaign data specifications that lays out all the parameters for executing the campaign and takes them thru Compliance approval
Use Salesforce Data Cloud to build Segments, use Data 360 Queries to build calculated insights, auditing using Query Editor and activating those audiences to Salesforce Marketing Cloud including directly into channel integrations.
Use Salesforce Marketing Cloud for assigned campaign configuration and journey build out including Profile configuration, audience entry source, exit criteria, re-entry criteria, and campaign goals
Structuring Journey decision splits, updates/modifications, and optimization
Developing and configuring dynamic content, Personalization requirements, messaging/activities across channels
Partners with creative teams and build reusable content blocks
Use Salesforce Loyalty Management to support Offers ecosystem and support the business in offer execution and fulfillment
Works autonomously and accountable for acting as a lead within a specialized business management function and may provide work direction to others
Provides seasoned specialized knowledge, advice and/or guidance to various stakeholders and team members
Focuses on short to medium - term issues (e.g. 6-12 months)
Undertakes and completes a variety of complex projects and initiatives requiring specialist knowledge and/or the integration of cross functional processes within own area of expertise
Oversees and/or independently performs tasks from end-to-end
May interact with any hierarchy level up to executive leaders and external vendors
Leads on the interpretation of complex business issues, generates multifaceted insights and identifies opportunities to help drive business growth or address business/enterprise needs
Presents and communicates generated insights and recommended business actions to stakeholders/business leaders in an easily digestible manner, leveraging tools/techniques/methods to produce a variety of visualizations/presentations that fit the audience
Acts as the primary interface with business to bridge and translate business requirements to analytics and reporting needs for a given domain/business
Applies collaborative and strong stakeholder management approach to constructively influence and persuade stakeholders and partners where appropriate
Serves as an authority on a given business domain and provides business expertise to place context around analytics discovery and inform recommendations
Escalates data/process related problems and communicates to relevant teams in a timely manner and makes recommendations for resolution
Provides day-to-day support and delivery of analytics
Represents functional area as a business insights & analytics specialized expert
Synthesizes complex and vast amount of information and translates into actionable insights and strategy
Builds business requirements and facilitates project execution to develop insights
Collaborates with partners on business challenges and delivers fact-based analytical advice that aligns to strategy and drives shareholder value
Identifies opportunities for business growth within a specific business or function by identifying potential use cases and value drivers
Utilizes both quantitative and qualitative methodologies to interpret and present data effectively and clearly
Works directly with the business teams to gather the demand for analytics and work with the analytics hub to fulfill the analytics demand
Provides business explanation for anomalies/outliers identified during analysis
Works with business functions and analytics teams to transition business requirements to analytics requirements
Trains business users on how to integrate analytics into decisions
Leverages knowledge of data capabilities to build and deliver insights
Develops analysis to corroborate initial proof of concept
Executes on data requests accurately and within a timely manner
Identifies and investigates data/analytics related issues
Ensures business operations are in compliance with applicable internal and external requirements (e.g. financial controls, segregation of duties, transaction approvals and physical control of assets)
Leads/facilitates and/or implements action/remediation plans to address performance/risk/governance issues
Actively manages relationships within and across various business lines, corporate and/or control functions and ensures alignment with enterprise and/or regulatory requirements
Keeps abreast of emerging issues, trends, and evolving regulatory requirements and assesses potential impacts
Maintains a culture of risk management and control, supported by effective processes in alignment with risk appetite
Participates fully as a member of the team, supports a positive work environment that promotes service to the business, quality, innovation and teamwork and ensures timely communication of issues/points of interest
Provides thought leadership and/or industry knowledge for own area of expertise in own area and participates in knowledge transfer within the team and business unit
Keeps current on emerging trends/developments and grows knowledge of the business, related tools and techniques
Participates in personal performance management and development activities, including cross training within own team
Keeps others informed and up to date about the status/progress of projects and/or all relevant or useful information related to day-to-day activities
Contributes to team development of skills and capabilities through mentorship of others, by sharing knowledge and experiences and leveraging best practices
Leads, motivates and develops relationships with internal and external business partners/stakeholders to develop productive working relationships
Contributes to a fair, positive and equitable environment that supports a diverse workforce
Acts as a brand ambassador for your business area/function and the bank, both internally and/or externally