Salesforce Data Cloud & Marketing Cloud Consultant

CRM Force•Boston, MA

3d•Remote

About The Position

We are seeking a passionate Salesforce Data Cloud / Marketing Cloud Technical Consultant to help us create exceptional customer journeys through innovative Salesforce solutions. This role involves leading client discovery sessions, translating business objectives into robust Data Cloud data models and Marketing Cloud architectures, and designing end-to-end solutions that span data ingestion, segmentation, identity resolution, and activation. You will be responsible for the technical decision-making on model choices, integration patterns, and platform configuration trade-offs. The role also includes building and configuring Marketing Cloud solutions, implementing Data Cloud features, and deploying Salesforce Personalization across web and app surfaces. Additionally, you will write AMPscript, SSJS, SQL, and API integrations, run working sessions, and present progress independently to clients.

Requirements

4–6 years in Salesforce Marketing Cloud — implementation, not just administration.
2+ years hands-on with Salesforce Data Cloud (data ingestion, identity resolution, segmentation, activation).
Hands-on experience with Salesforce Personalization — behavioral tracking, recipe configuration, real-time segment targeting, and integration with Marketing Cloud and Data Cloud.
Demonstrated experience owning a full project lifecycle: discovery through go-live.
Technical Skills: AMPscript, SSJS, SQL — fluent, not familiar.
REST/SOAP API integrations with external systems.
Data modeling for CDP use cases: unified profiles, calculated insights, activation audiences.
Journey Builder architecture for multi-channel, behavior-triggered programs.
Personalization sitemap implementation, event tracking, and Einstein recipe tuning.
Salesforce Marketing Cloud Developer Certification.
Salesforce Data Cloud Consultant Certification.
A bachelor's degree in Computer Science, Information Technology, Marketing, or a related field.

Nice To Haves

Experience integrating Agentforce into marketing and service workflows.
Marketing Cloud Email Specialist Certification.
Salesforce Personalization Consultant Certification.
Salesforce AI Specialist Certification.

Responsibilities

Lead client discovery sessions, extracting requirements from marketing, IT, and data stakeholders.
Translate business objectives into Data Cloud data models, Marketing Cloud architectures, real-time web and app personalization strategies, and activation workflows.
Produce solution design documents.
Design end-to-end architectures spanning Data Cloud ingestion, segmentation, identity resolution, and activation into Marketing Cloud and Personalization.
Define how behavioral signals captured in Personalization feed back into Data Cloud unified profiles and downstream journey logic.
Own the technical decision-making on model choices, integration patterns, and platform configuration trade-offs.
Build and configure full Marketing Cloud solutions: Journey Builder, Automation Studio, Email Studio, Mobile Studio, Content Builder.
Implement Data Cloud: data streams, data model objects, identity resolution rulesets, activation targets, and calculated insights.
Deploy Salesforce Personalization: behavioral tracking, catalog setup, decisioning recipes, promotions, segment-based rules, and A/B testing — across web and app surfaces.
Write AMPscript, SSJS, SQL, and API integrations.
Run working sessions and present progress independently.
Anticipate objections and have the technical depth to address them on the spot.
Translate platform constraints into honest trade-offs the client can act on.
Experience integrating Agentforce into marketing and service workflows (Bonus).
Building agent actions against Marketing Cloud APIs, or deploying Agentforce for marketing use cases (Bonus).