Salesforce Marketing Cloud Engineer

Entergy•New Orleans, LA

2d•Hybrid

About The Position

The Salesforce Marketing Cloud Engineer, Senior Lead designs, develops, and maintains marketing automation solutions in support of utility customer communications and regulatory commitments. This role partners with all teams within the Integrated Customer Organization, corporate communications, energy efficiency, regulatory strategy and utility operating companies to deliver accurate, timely, and personalized outreach across all customer segments. The engineer contributes to the reliability and performance of the marketing technology stack, enabling compliant communications across multiple campaigns and initiatives.

Requirements

4+ years of professional experience with a bachelor’s degree; in lieu of a degree 8 years of experience in cloud engineering is required
Working knowledge of AMPscript, HTML, and CSS; proficiency with SSJS and REST/SOAP APIs grows with level
Understanding of data models, SQL, and data extension management
Salesforce Marketing Cloud Email Specialist certification, or actively pursuing (higher certifications expected at senior levels)
Familiarity with email and SMS deliverability best practices and CAN-SPAM/TCPA compliance requirements
Ability to translate business and regulatory requirements into technical solutions appropriate to scope and level
Strong attention to detail and commitment to data accuracy in a regulated communications environment
Excellent communication and presentation skills, with the ability to translate complex data into actionable insights
Familiarity with customer experience best practices and industry trends
Experience with customer segmentation and predictive modeling
Requires conceptual knowledge of theories, practices and procedures within a discipline
Applies general knowledge of business developed through education or past experience
Experience with utility, specifically customer experience or customer service
Experience with or strong eagerness to adopt Agile ways of working
Team-oriented and flexible with proven track record in collaborating with multiple stakeholders and driving results, especially via influence management
Passion for improving the customer experience and driving organizational change
Problem Solving: Uses existing procedures to solve standard problems; analyzes information and standard practices to make judgments.
Experienced in working with executives and influencing across the organization
Intellectual curiosity and creativity
Ability to simplify complex data and strategies, aligning departmental strategies with overarching organizational goals
Collaborative mindset and the ability to work effectively in a cross-functional team
Passion for improving the customer experience and driving organizational change
Must be self-motivated, have high integrity and credibility and be able to work independently
Must be flexible and have ability to interface with a diverse group of individuals and cross-functional teams
Interpersonal Skills: Exchanges straightforward information; asks questions and checks for understanding
Ability to communicate effectively in both digital and business settings
Attention to detail
Excellent interpersonal skills, strong verbal and written communication skills
Authorization to work in the United States is a precondition to employment in this position.
Entergy will not sponsor candidates for work visas for this position.

Nice To Haves

Higher certifications expected at senior levels

Responsibilities

Develop and maintain Salesforce Marketing Cloud solutions including Journey Builder, Email Studio, Automation Studio, MobileConnect, and Audience Builder
Design and manage data extensions, segmentation logic, and contact data models aligned to utility customer hierarchies (residential, SMB, C&I, key accounts)
Build dynamic, personalized email and SMS templates using HTML, CSS, JavaScript and AMPscript for customer programs, payment assistance, rate migration campaigns, regulatory notifications, etc.
Monitor platform health, deliverability, and performance metrics; identify and resolve issues affecting critical customer or regulatory communications
Build and maintain integrations between Marketing Cloud and utility enterprise systems including CIS, AMI/smart meter platforms, outage management systems (OMS), and billing platforms using AMPscript, SSJS, and REST/SOAP APIs
Ensure data integrity, segmentation accuracy, and reliable data flows between Marketing Cloud and upstream utility systems
Partner with IT, CRM, and enterprise data teams to support integrations with platforms such as SAP IS-U and data warehouse environments
Ensure all outbound communications adhere to CAN-SPAM, TCPA, and applicable state PUC requirements
Enforce data governance, privacy compliance, and security best practices across all Marketing Cloud environments
Utilize agile methodology to iterate quickly and incorporating feedback on deliverables and outputs
Participate in agile project management activities, such as sprint planning, daily standups, and retrospectives, to ensure the timely delivery of data solutions
Collaborate with customer experience and operations teams to configure and optimize Einstein Engagement tools for program enrollment and retention journeys
Evaluate new Marketing Cloud features and releases; provide recommendations for adoption aligned to utility business priorities
Document technical configurations, data flows, and integration architecture to support knowledge sharing and regulatory audit readiness
Provide technical guidance, mentorship, and code reviews to less experienced team members
Lead platform architecture decisions, define governance standards, and serve as the primary liaison between marketing technology and enterprise IT/architecture teams